Logitech Discontinues Google TV Set-Top-Box Business

Logitech: Google TV Revue STB Was a Mistake

by Anton Shilov
11/11/2011 | 01:57 PM

While Google TV was launched with fanfares by four partners - Google, Intel, Logitech and Sony - two of them are not truly excited about it anymore. Intel Corp. has quietly decided to withdraw from the program and Logitech sais this werrk that its Revue set-top-box (STB) was a misstep and will be discontinued.


After taking a look at its results for the past fifteen months, Logitech claimed that when it comes to Revue Google TV set-top-box, the company "executed a full scale launch with a beta product and it cost us dearly". As a result of insufficient sales, the company decided to close-down its "Logitech Revue saga", sell out the remaining inventory by April, 2012, and not introduce another box to replace Revue.

"To make the long story short, we thought we had invented [sliced] bread and we just made them. [We made a commitment to] just build a lot because we expected everybody to line up for Christmas and buy these boxes [at] $300 [...] that was a big mistake," said Guerrino De Luca, chief executive officer of Logitech during the company's analyst and Investor day, reports The Verge.


Operational miscues in EMEA region and Logitech Revue cost the company well over $100 million in operating profit, the firm said.

Chief executive of Logitech did not exclude a possibility if successors for Revue, but stressed that it would be a "grandchild of Google TV". This means that Google TV is very far from becoming commercially successful shortly despite of numerous Google's attempts to improve the situation and update its software.

Google TV is based on the Android platform and runs the Google Chrome web browser and could even run Android applications. Users can access all of their usual TV channels as well as a world of Internet and cloud-based information and applications, including Adobe Flash-based content. The main aim of the Google TV platform is to enable TV users to access the Internet with content from Netflix, Amazon video on demand, and YouTube. Google TV will also have the capability to run apps from the Android Market.

The aim of Google TV platform was to close the gap between PC and TV and transform usage models of both. So far, Google TV has failed.