Microsoft: E3 2012 Is All About Xbox 360

Microsoft Has No Plans to Demo Xbox Next at E3

by Anton Shilov
03/15/2012 | 09:37 PM

Microsoft Corp. officially denied plans to demonstrate its next-generation Xbox video game system at the E3 industrial trade-show in June, 2012. The company stressed that the upcoming E3 is all about Xbox 360 and is not about Xbox Next, which is due in 2013, according to unofficial information.


"While we appreciate all the interest in our long-range plans for the future, we can confirm that there will be no talk of new Xbox hardware at E3 or anytime soon. For us, 2012 is all about Xbox 360 - and it’s the best year ever for Xbox 360. The console is coming off its biggest year ever - a year in which Xbox outsold all other consoles worldwide," said Ryan James, group PR manager for Microsoft Studios, reports GameInformer web-site.

Microsoft has reasons not to show off any next-generation Xbox (code-named Loop or Durango) this year as it needs to emphasize the currently available hardware, software and services and provide prospect of what can be done with the Xbox as a platform that will eventually include PCs and smartphones. Another strong reason not to demonstrate the Xbox Next may be the lack of finalized specifications or even final concept itself.

Earlier this year Sony Computer Entertainment also denied plans to show off the PlayStation 4 hardware at the E3 this year, partly because it will need to attract as much attention to the PlayStation Vita portable system as possible and partly because it hopes to keep people impressed with the PlayStation 3.

But while both Microsoft and Sony have their reasons not to show off their future game consoles and technologies at the E3 2012, with Nintendo launching Wii U later this year both will have to start disclosing details about their future hardware in a bid to slowdown sales of competing system.