Electronic Arts: Stereo-3D in Video Games Failed to Gain Traction

World's No.1 Game Publisher Remains Skeptical About Stereo-3D

by Anton Shilov
08/21/2012 | 09:40 PM

Electronic Arts, the world's No. 1 publisher of video games, remains skeptical about stereoscopic-3D technology in video games. The tech has not gained a lot of traction in the last several years. Moreover, even Sony Corp., which has been generally optimistic about S3D, did not demonstrate any stereo-3D content this year at trade-shows.


"3D is certainly not in any way on our list of things we are focused upon as a company. I look at gaming, and it just doesn't seem to be a major factor. [...] It is just not a technology particularly in our world of gaming that seems to have got traction. If I was skeptical 18 months ago I remain skeptical," said Peter Moore, chief operating officer of Electronic Arts, in an interview with Eurogamer web-site.

According to DisplaySearch, shipments of stereo-3D reached 10% of all LCD TV panels last year and that share will only grow going forward. In total, around 21 million of S3D TVs were sold last year. The number is still pretty low to catalyze all of game developers to add stereo-3D to all of their titles as 21 million is well below installed base of S3D capable consoles, Microsoft Xbox 360 and Sony PlayStation 3.

Sony itself will continue to push stereoscopic 3D technologies onto the market as it needs to sell new HDTVs, Blu-ray disc movies, S3D-capable video games, Blu-ray 3D players, PlayStation 3 and 4 consoles, for conglomerate the technology clearly makes a lot of sense. Nonetheless, even Sony was quiet about S3D at the recent E3 and Gamescon trade-shows. The company will only add stereo-3D to games when it makes sense.

"We spoke about it at E3 two years ago and everyone put their glasses on for the first time, and the next year we did the same and everyone did it again. You know, there comes a time when you do not need to talk about it anymore. Do not read into the fact too much that we have not announced anything about 3D. Where it makes sense, 3D technology will be included into our games," said Jim Ryan chief executive of Sony Computer Entertainment Europe, in an interview with CVG.