Next-Generation Video Game Consoles to Reinvigorate Gaming, Says Game Publisher

Ubisoft Complains About Too Long Lifecycles of PlayStation 3, Xbox 360

by Anton Shilov
08/22/2012 | 07:02 PM

While both Microsoft Corp. and Sony Computer Entertainment used to say that both Xbox 360 and PlayStation 3 would happily live on the market for ten years, it is nearly evident now that the two companies are going to introduce their next-gen consoles in 2013. Ubisoft, a major game publisher, believes that the current cycle has lasted for too long and next-gen consoles should be released rather sooner than later to revive gaming.

 

"We are waiting for the new consoles - I think that the new consoles will give a huge boost to the industry, just like they do every time that they come. This time, they took too long so the market is waiting. With the innovation that we will see from, first, the Wii U then the other consoles, the market is going to grow enormously again," said Yves Guillemot, chief executive officer of Ubisoft, in an interview with GamesIndustry International web-site.

The market of console and PC video games is slowing down these days not only due to piracy and competition from new platforms like smartphones and tablets, but also because there is nothing brand new on the current-generation consoles. Games that will be out today will look and feel similar to titles released last year, something that reduces their success among the gamers.

For platform holders, long lifecycles of consoles is a positive thing as at some point their production costs are getting considerably lower, the amount of games in portfolio of each console is increasing, making them more appealing. Finally, they do not have to spend tens of millions of dollars to support game developers in order to ensure high-quality of titles on consoles like early during the cycle.

But long lifecycles can result in stagnation of video games' progress in general. PS3 and X360 nowadays no longer impress with 720p-class titles, as a consequence sales of new games slowdown or even fall, which is bad for everyone.

"I think it is very important for new generations to come regularly with innovations for the industry, so I think we have been waiting a bit too long. What is important is that when those new generations do come, they bring enough innovation to make the market strong again," added Mr. Guillemot.