Ubisoft Calls Nintendo to Cut Wii U Pricing Urgently

Ubisoft: Wii U Can Find Its Public, But Price-Cut Needed

by Anton Shilov
03/06/2013 | 11:45 PM

Ubisoft, one of the world’s largest game publishers and one of the biggest third-party supporters of Nintendo Wii U, believes that the console will easily find its customers, but the price-cut should be made to better compete with both existing and the next generations of video game systems from Microsoft Corp. and Sony Corp.


“We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic,” said Alain Corre, executive director for EMEA territories at Ubisoft, in an interview with Edge-Online web-site.

Ubisoft assigned a lot of resources on development of video games for Wii U, it offered six Wii U titles starting November 18 and then planned release two more in the first quarter of 2013. Among third-party game developers, Ubisoft is the biggest supporter of Wii U since even Activision and Electronic Arts planned to release only seven and three Wii U titles, respectively, between the launch and March 31, 2013.

It is obvious that Ubisoft is dramatically interested in the success of Nintendo Wii U. The lower the price, the higher are unit sales of any game console and the better are sales of video games. However, since Nintendo loses money on every single Wii U device, it is not interested to further reduce the price and therefore widen its losses. However, it is unclear how Wii U can compete without a major price cut.

Sales of Nintendo Wii U and Nintendo 3DS flagship game consoles last quarter were lower than expected, as a result, Nintendo decided to lower its shipments targets for the whole fiscal year.

The worldwide sales of the Nintendo Wii U hardware since the launch on November 18, 2012, were 3.06 million units and those of the Wii U software were 11.69 million units. Nintendo sold 830 thousand Wii U consoles in Japan, 1.32 million in North America and 900 thousand in other regions, primarily Europe. If earlier Nintendo expected to sell 5.5 million Wii U consoles in fiscal year 2012 (ends on March 31, 2013), then according to revised forecast the number is reduced to 4 million.