AMD Vows to Bundle Battlefield 4 in Forthcoming "Never Settle" Campaigns

AMD to Add Free Battlefield 4 Game into Future Promotions of Graphics Cards

by Anton Shilov
04/04/2013 | 11:49 PM

A high-ranking executive from Advanced Micro Devices said the company would bundle the upcoming Battlefield 4 video game with its graphics cards as a part of future promo campaigns, such as Never Settle. Since Battlefield 4 is due in late 2013, chances are that AMD will add the game to its next-generation graphics cards, not the current-gen products.


“[Partnership between AMD and EA DICE on the Battlefield 4] was presented at the Game Developer Conference, and the AMD Gaming Evolved logo already appeared online in the context of the game. You can expect that Battlefield 4 will be part of [future] Never Settle bundles,” said Roy Taylor, corporate vice president of global channel sales, said in an interview with web-site.

AMD and DICE (an Electronic Arts studio that develops Battlefield video games) demonstrated the content from the forthcoming Battlefield 4 game at the GDC 2013 running on a PC based on the Radeon HD 7990 graphics car, a long-awaited flagship dual-chip graphics solution by AMD.

Given the fact that Battlefield 4 is a multi-platform high-profile title, it is unlikely that it will use AMD’s proprietary technologies, such as TressFX, however, since both next-gen consoles are powered by AMD’s graphics engines, it can be expected that the game will be optimized for AMD’s GCN architecture which powers AMD Radeon HD 7000-series graphics cards.

At present, AMD provides free BioShock Infinite, Crysis 3, Devil May Cry, FarCry 3, Sleeping Dogs and Tomb Raider with the purchase of select Radeon HD 7800- and Radeon HD 7900-series graphics cards. In the coming weeks, AMD will start to add free SimCity video game to select A10- and A8-series accelerated processing units.