AMD: PC Gaming Is Coming Back in a Big Way

AMD Sees PC Gaming Prospering

by Anton Shilov
04/07/2013 | 06:05 PM

While some people believe that games on personal computers and – top-notch microprocessors and high-end graphics cards – have lost their charms, it seems like they not only haven’t, but they are gaining. Moreover, they are gaining in a way that was unbelievable a year from now.

 

“Most people would say that it has lost some of its charm I say that our commitment and work with game developers to bring back some of [PC gaming] stimulus. I’ll give you an example: My father is a PC gamer.But for a few years, he has pursued other interests. When Tomb Raider came out, my father saw the images TressFX hair simulation and wanted the game. TressFX for us is just the beginning of a whole series of things that we will do together with game developers have to make PC gaming more exciting,” said Roy Taylor, corporate vice president of global channel sales, said in an interview with Heise.de web-site.

Being an excellent PC game, the all-new Tomb Raider is a good example of a revenue driver for a developer. EA’s Need for Speed: Most Wanted has clearly earned loads of money thanks to three DLC packs released for PCs in March, which brought the actual price of the game to rather whopping €85/$85.

Keeping in mind that publishers want maximize the revenue from games by setting higher price per title, whereas companies like AMD want to sell hardware, it is rather logical for the latter to finance development of titles designed. However, AMD has never done so, albeit its financial support was crucial for such major titles as FarCry 3.