Sony: We Have Learnt from Initial PlayStation 3 Pricing

Sony Exec Suggests PlayStation 4 Will Not Be as Expensive as Predecessor

by Anton Shilov
04/15/2013 | 11:52 PM

One of the most intriguing details about the PlayStation 4 game console is its price. Although the device employs PC-like architecture, the product appeared to be pretty feature-packed, which means that it will hardly be truly affordable. However, Sony Computer Entertainment itself claims that it has learnt from the PlayStation 3 launch, which may mean that the company will try to avoid very high price-points of the PS3.

 

“I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that. We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that’s out there,” said Michael Denny, vice president of Sony Worldwide Studios, in an interview with the Edge Online web-site.

 

Earlier this year it transpired that the price of the PS4 will exceed ¥40000 (approximately $407 or €308 at the current exchange rate). When PlayStation 3 was launched in Japan in November 2006, its entry-level model cost ¥50000 ($425 back then as the Japanese yen was relatively weak) on the domestic market, but retailed for $499 in the U.S. Nowadays the Japanese yen is extremely strong and ¥40000 is approximately $426. In case Sony follows the same price-setting strategy as it used for the PS3, then the PlayStation 4 “Orbis” will end-up at $499 in the U.S. and maybe €499 in Europe.

However, since the Japanese yen is extremely strong, Sony used to sell its consoles at lower price-points in the U.S. and Europe than in Japan. However, earlier this year Sony slashed pricing of PlayStation Vita (both models) to ¥19980 ($203, €154), which is below prices of the PS Vita in the U.S. and Europe (~$250, €174 - €220). The current pricing strategy implies that the PlayStation 4 introduction prices will be $499 and €499.