Sony Starts Manufacturing of PlayStation 3 in Brazil

Sony Begins to Make PS3 Game Consoles in Latin America

by Anton Shilov
05/22/2013 | 09:38 PM

Sony Computer Entertainment has announced the beginning of manufacturing of the PlayStation 3 game console in Brazil. While the company primarily wants to cut the pricing of the PS3 in Brazil, where import taxes are prohibitively high, it will naturally be able to make additional hardware for other markets as well.

 

“Sony Computer Entertainment continues to invest in the Brazil game market as part of our long-term commitment to the country and its gamers. Locally manufacturing PlayStation 3 in Brazil will benefit gamers, retailers and developers. The local manufacture of PlayStation 3 is expected to infuse the Brazilian economy with approximately $300 million over the next 12 months,” said Andrew House, president and group CEO of Sony Computer Entertainment.

The PS3 systems are manufactured by Sony Brasil in Manaus, state of Amazonas. The suggested retail price of a locally manufactured PlayStation 3 250GB is $1099 Reais ($535), which is still much higher compared to the price in the rest of the world.

“Brazil is home to some of the most passionate gamers in the world and we’re focused on providing them with the best entertainment experiences that can only be found on PlayStation. With today’s manufacturing announcement and the amazing lineup of localized games, there’s never been a better time to join the PlayStation family if you live in Brazil,” said Jack Tretton, president and CEO of Sony Computer Entertainment America.