by Anton Shilov
05/31/2013 | 06:04 PM
Perhaps, Microsoft Corp.’s Xbox One does not have the same amount of horsepower as its arch-rival Sony Corp.’s PlayStation 4. This fact alone does not determine the outcome of the fight between the two. Moreover, in order to make the Xbox One popular both among gamers, Microsoft wants to use the best weapon ever invented: money. The software giant wants to invest $1 billion into development of Xbox One exclusive titles.
According to the Official Xbox Magazine, Microsoft will invest no less than $1 billion into video games for the next-gen Xbox One console – an unprecedented sum for the firm and the video gaming industry. Xbox One will swipe 15 exclusive titles in its first year at retail, including eight new IPs. All that is reportedly on top of a two-year period of bulking up by various titles by Microsoft Studios. Loads of game developers that make content for Microsoft are currently busy designing games for Xbox One, claims OXM. The amount of money in mind-blowing since Electronic Arts, the largest publisher in the world, spends $100 million onto its top franchises yearly.
"We want to be about serious fun. Things that people are really passionate about. Things that they love. Things that they cannot wait to get home to experience and to use. That is what the Xbox brings about. So, we are in the serious fun side of the house. You can call us the, you know, five to nine section if you want,” said Don Mattick, president of interactive entertainment business at Microsoft, in a conversation with OXM.
Microsoft Xbox One is clearly designed to offer capabilities beyond gaming. The new system reflects Microsoft’s vision towards video gaming and entertainment in general, but does not necessarily end there. What is next? Time will tell.