Microsoft Debuts Redesigned Xbox 360 As Life-to-Date Sales Hit 76 Million

Microsoft Reaffirms Its Commitment to Xbox 360 Gaming Platform with New Model

by Anton Shilov
06/11/2013 | 07:50 PM

Microsoft Corp. this week unveiled a fresh and new design for Xbox 360, which features design elements of the Xbox One due later this year. Besides, the company reaffirmed commitment of itself as well as third-party game developers towards the console and said that it has so far shipped 76 million Xbox 360 units. The redesigned X360 will initially be available in the U.S., U.K., Canada, Ireland and Australia, and then will roll out worldwide.


Sporting a sleek and stylish new design that resembles the Xbox One brand elements, the new Xbox 360 brings together a similar look and feel across the entire family of Xbox products. Thanks to similar look, many gamers should have it comfortable to install and use both gaming platforms in the living room. The new Xbox 360 is available in multiple value-packed editions for the same prices as the existing console: $199.99 estimated retail price (ERP) for the 4GB console, $299.99 ERP for the 250GB edition and $299.99 ERP for the 4GB Kinect Bundle.

“Xbox 360 offers unrivaled value – with more great games, an Xbox Live community with 48 million members, and a compelling lineup of apps, sports, movies, TV and music. We have taken all we have learned these past eight years and engineered a new Xbox 360 console that is elegant and accessible to anyone. There’s never been a better time to experience everything Xbox 360 has to offer,” said Yusuf Mehdi, marketing and strategy chief of interactive entertainment business at Microsoft.

In addition, Microsoft announced that every qualifying Xbox Live Gold member – new or existing – will receive two free Xbox 360 game downloads per month starting July 1 until December 31, 2013, including popular titles Halo 3 and Assassin’s Creed II. In June, the members will receive a free download of Fable III. In addition, for a limited time gamers can get a Day One 12-month Xbox Live Gold membership and play Killer Instinct: Round One, with the exclusive Shadow Jago character, on Xbox One. Players will also receive a commemorative Day One membership card.

At Microsoft’s E3 press briefing, announced that the World of Tanks: Xbox 360 Edition is coming exclusively to Xbox 360 later this year, bringing the franchise to a console platform for the first time. Several other companies also unveiled free-to-play titles coming to Xbox platform this year.

In addition to these exclusive premieres and free games, Xbox 360 will continue to deliver a staggering lineup of the most anticipated games from the world’s best studios, including Call of Duty: Ghosts, Grand Theft Auto V, Battlefield 4, Madden NFL 25, FIFA 14, Assassin’s Creed IV: Black Flag, Watch Dogs, Batman: Arkham Origins and Fable Anniversary.