by Anton Shilov
08/15/2013 | 09:59 PM
Sony Computer Entertainment has admitted a number of times that it has limited number of options to bring down the costs of the current-generation PlayStation 3 game console. However, in the light of the PlayStation 4 launch, the price-cut of the PS3 is something hard to avoid. As a result, the company is bringing "Europe-only" PlayStation 3 12GB version to the U.S. The product will cost $199.
Sony PlayStation 3 was the most expensive game console to manufacture when it launched in 2006. Apparently, it is still a problem for Sony to reduce its pricing below $299. By contrast, Microsoft now sells its Xbox 360 4GB system at $199 and is rumoured to be preparing a version of the system that costs $99. In June, Sony denied plans to cut the PS3 pricing, despite of the incoming launch of the PlayStation 4; at the same time, the company admitted the problem.
"The PlayStation 3 is a system where it has not been particularly easy to get the costs down. We continue to look at opportunities, there may or may not be any more, I genuinely cannot answer to that. But it will certainly be a more keenly priced machine in relative to PlayStation 4. It will sit there as a viable entry level machine for years to come. It will be different by territory as to how long its life is. There is still a lot of love for PS3," said Fergal Gara, vice president and managing director of UK and Ireland at Sony Computer Entertainment, in an interview.
This week it transpired that Sony Computer Entertainment America is gearing up to start selling PlayStation 3 12GB version - previously only available in Europe - in North America. The console will cost $199 and will thus compete directly against Microsoft Xbox 360 4GB.
A screenshot from FutureShop online store published by Engadget web-site.