Asus Boosts Audio Quality on Multiple Devices with Software Upgrade

Asus and Waves Audio Ink Strategic Agreement, Provide Premium Sound Processing to Multiple Products

by Anton Shilov
01/08/2014 | 11:20 PM

Asustek Computer, a leading maker of personal computers, PC hardware and peripherals, and Waves, a leading provider of audio DSP for the professional and consumer markets, recently expanded their relationship and from now on all Asus products that feature SonicMaster set of technologies will also come with Waves MaxxAudio Master processing software that enhances audio quality.


“Ongoing developments in multimedia and entertainment applications increasingly push the capabilities of our devices. We are certain that this strategic implementation of Waves’ embedded technologies will provide a new level of satisfaction to the Asus user experience,” said Henry Huang, director of Asus Golden Ears Team.

Asustek SonicMaster is a set of hardware and software technologies that combines powerful audio hardware with meticulous software tuning. Many SonicMaster-branded products feature bigger speakers and resonance chamber, integrated amplifier and boosted headphone outputs. In certain cases such audio solutions are co-designed by Asus and engineers from Bang & Olufsen.

Waves’ MaxxAudio Master processing enhances the clarity and depth of the user’s listening experience, whether enjoying a game, multimedia selection of music and movies, or for online communication purposes.

Asus SonicMaster set of technologies is found on tens of notebooks, on an Asus tablet as well as on an Asus all-in-one desktop. Going forward the company will likely integrate SonicMaster hardware and MaxxAudio Master software into a broader range of products. It remains to be seen whether Asus will provide MaxxAudio Master software to existing customers via a software update.

“Asus is well known for groundbreaking products, its innovative designs deserve innovative audio technology to match. Asus Golden Ears Team makes an exceptional use of MaxxAudio professional sound technologies to create a unique, premium audio experience. Thanks to this winning combination, Asus users, whether working with a mobile device or a high-end workstation, can expect best-in-class sound quality,” stated Tomer Elbaz, executive vice president of Waves Consumer Division.