Vast Majority of Consumers Prefer Blu-Ray/DVD to Streaming Services - Survey

Despite Rise of Streaming Services, Consumers Still Prefer Physical Media

by Anton Shilov
01/15/2014 | 11:49 PM

Digital delivery of video content is on the rise nowadays as multiple companies offer such services worldwide. Nonetheless, the majority of consumers in the U.S. still prefer to watch movies on Blu-ray discs (BDs) or DVDs. With that said, it is not surprising that sales of BD media set another record in December, 2013.

 

In a recent survey of American consumers, Gallup found out that 80% of the U.S. residents owned a Blu-ray or a DVD player, around the same share as back in 2005, which means that players are not losing their popularity. By contrast, only 39% of respondents were subscribed to such streaming services as Amazon Prime, Hulu, Netflix or Roku. Keeping in mind that digital delivery requires high-speed Internet connection, not all consumers will use it.

Sales of Blu-ray disc movies continue to grow, yet rather slowly. According to data compiled by Home Media Research, Blu-ray disc sales in December 2013 amounted to circa $416 million, up from the $404 million of Blu-ray sales in December 2012, reports Home Media Magazine. Average weekly Blu-ray sales in the 2013 holiday season (from Black Friday to the end of the year) totaled $107 million, compared with $96 million in 2012.

What is a bit surprising is that on its seventh year Blu-ray still does not lead packaged media sales when it comes to market share. Blu-ray accounted for 30.5% of packaged-media revenue in 2013 and 20.3% of unit sales, up from 26.6% and 17.7%, respectively, in 2012.