News
 

Bookmark and Share

(0) 

The number of small-medium businesses in the world is expected to reach 330 million in 2014. Outside North America these smaller enterprises – 98% of which employ fewer than 100 people –  account for more than 90% of all businesses. Many of these firms are candidates for Wi-Fi networking; but according to a recent study from ABI Research, vendors addressing these markets must take regional conditions and tastes into account.

“When it comes to opportunities in wireless LAN equipment markets, these international SMBs represent the greenest of remaining green fields. The winning vendors will be those that develop equipment that meets the particular needs of those companies, at acceptable price points. Small businesses demand products that are designed specifically for them. You can’t just repackage enterprise products,” said ABI Research vice president Stan Schatt.

In Europe, the best SMB opportunities for WLAN equipment vendors are services companies with 20-99 employees. Eastern Europe is particularly attractive: Russia and Poland have very high PC penetration but their wired infrastructure is not as developed as in Western Europe.

The most intriguing SMB WLAN equipment opportunity in the Asia-Pacific region is India. In particular, there is a predominance of very small manufacturing companies that are green field targets for WLANs as their only network, since Ethernet cabling is not widespread.

In Latin America, where ABI Research believes the Wi-Fi penetration rate is still only around 25% in mid-sized businesses, the opportunity is found not just in the services sector, but in industrial settings as well.

The winning vendors will be those that develop equipment that meets the particular needs of those companies, at acceptable price points. Small businesses demand products that are designed specifically for them, according to ABI.

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Tuesday, July 22, 2014

10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications

7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015

4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones

Monday, July 21, 2014

10:32 pm | PQI Debuts Flash Drive with Lightning and USB Connectors. PQI Offers Easy Way to Boost iPhone or iPad Storage

10:08 pm | Japan Display Begins to Mass Produce IPS-NEO Displays. JDI Begins to Mass Produce Rival for AMOLED Panels

12:56 pm | Microsoft to Fire 18,000 Employees to Boost Efficiency. Microsoft to Perform Massive Job Cut Ever Following Acquisition of Nokia