News
 

Bookmark and Share

(0) 

Intel Corp. and Microsoft Corp. are announced they are holding the first joint consumer campaign to showcase the benefits of an emerging digital lifestyle. The integrated campaign, featuring two leading technology brands, consists of television, print, cinema and online advertising, as well as “experience zones” that provide consumers with a hands-on opportunity to try Intel and Microsoft’s digital entertainment technologies.

Consumer purchases of electronics, such as digital cameras, personal media players, CD/DVD players, digital TVs and personal video recorders, are estimated to reach a record $101 billion this year, according to the Consumer Electronics Association’s US Consumer Electronics Sales & Forecasts. As the market for digital devices continues to grow, Intel and Microsoft are demonstrating a joint vision of the new “digital home” where various devices are interconnected and consumers experience digital entertainment in new and exciting ways.

To highlight the benefits of this emerging digital lifestyle, Intel and Microsoft will deliver a multifaceted consumer campaign that launches on the 7th November and titled “Digital Joy”; the campaign includes TV ads that highlight how families can use today’s high-powered PCs based on the Intel’s Pentium 4 chips and Microsoft Windows XP Media Center Edition 2005 to deliver the digital entertainment experience.

Typical Intel-Microsoft setups for living rooms will offer capabilities such as viewing premium movie clips, listening to their favorite songs or albums, and recording, pausing and rewinding TV. The PC delivers this digital content through a simple interface and a remote control.

Intel and Microsoft will also tip customers when and where to buy PCs aimed at living rooms for more affordable pricing.

Discussion

Comments currently: 0

Add your Comment




Related news

Latest News

Thursday, August 28, 2014

12:22 pm | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture

Monday, August 25, 2014

6:05 pm | Chinese Inspur to Sell Mission-Critical Servers with AMD Software, Power 8 Processors. IBM to Enter Chinese Big Data Market with the Help from Inspur

Sunday, August 24, 2014

6:12 pm | Former X-Bit Labs Editor Aims to Wed Tabletop Games with Mobile Platforms. Game Master Wants to Become a New World of Warcraft