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As a result of success of Apple’s iPod player and affordability of Mac Mini, Apple’s computers may soon control up to 5% of desktop market, believes investment corporation Morgan Stanley. The prediction reflects a trend towards Mac computers among users of PC.

Based on a survey of 400 Apple iPod owners, which demonstrated 19% of PC owners’ intention to convert their PCs to Mac, analysts from Morgan Stanley now predict that Apple’s Mac computers will account for 5% of all desktop sales already this year, according a report from ZDNet UK. The fashion for Mac driven by the iPod player is probably also not a news for the company itself: in late 2004, weeks ahead of the Mac Mini launch, sources close to the company indicated that with almost every player the company sold, its new clients were asking for cheaper Mac computers, as Windows users wanted to try the Mac as their second personal computer.

In 2004 Apple’s market share in the USA was 3.2% among all desktops, up from 2.9% in 2003, according to Gartner Dataquest. According to figures from IDC, Apple commanded 2.9% of desktop shipments in the Q4 2004, up from 2.2% in Q3 2004 and from 2.1% in Q4 2003. The figures are believed to reflect the rising success of the iPod that caused growing popularity of Apple’s desktops. Mac Mini is expected to become a significant boost to Apple’s presence in the PC market, as the computer gives opportunity to try-out Apple’s software, hardware and services for a relatively affordable price.

Recently released results of an X-bit poll demonstrated about 40% of surveyed feeling positive about considering to buy an affordable and stylish Apple Mac computer in order to learn how to use Mac OS X and use it in addition to PC, however, another 60% still felt like they would rather own another PC than a Mac. While the majority is still looking into the PC universe, 40% of PC users is a significant market to address by Apple Computer, who commands only about 1% of global market of computers.

X-bit labs believes that rather warm attitude of PC users towards Mac PCs is conditioned by transformed attitude towards technology in general: users no longer seek for highest possible performance, but look for comfort work and new impressions. Furthermore, a lot of consumers, even among enthusiasts, currently consider their PCs as “enough” and “not enough” for their everyday tasks without going into technology depths.

Discussion

Comments currently: 2
Discussion started: 03/22/05 03:58:50 PM
Latest comment: 03/24/05 05:51:12 PM

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1. 
What have you guys been smoking?
Has anyone done statistics and probability?

You folks do realise Morgan Stanley don't know what their doing...400 folks is not a survey. Its a drop in the ocean. If the survey was done with 2 million users, then its a different story.

The survey is skewed because they just asked iPod owners! iPod sales does not equal to Mac sales!

Also, those considering to buy a Mac does not mean they're get one (you don't know). They may look at the prices and the fine-print and think: "Ouch, that's gonna cost me, maybe not."

What you also haven't realised, once you buy a Mac, have a look at what you have to go through if you want to get it repaired!

Apple makes it such that you are put in a situation where its not worth repairing or upgrading a Mac, but to buy a new one! Its like a VCR, its cheaper to replace it with a new one. (Although, its NOT cheap to buy a new Mac!)

This is like when US folks were surveyed and a large majority preferred "the other guy" months before the Election day...Days before the election, it was virtually 50-50...And then George Bush won!

If surveys can be wrong (because the extremely small sample taken and as proven by Elections in the past year), would you trust a prediction based on such a survey?

I was expecting XbitLabs to be smart enough to know not to fall for this marketing bullshit.But I was wrong.

I suggest you repeat the poll again, and see the results, a few months after the initial "ooh wow, Mac Mini" fever has settled in.

Human behaviour isn't fixed, its dynamic. People say they consider a product, but it doesn't mean they'll actually buy one! That's what surveys don't show! The factors that may effect the overall buying decision!
[Posted by: 223  | Date: 03/22/05 03:58:50 PM]

2. 
I've heard this said many times before over the course of the past 20 years. Given their current position in the market, I think we can say that past performance has significantly fallen short of the predictions. I'll believe it when I see it.
[Posted by: Claud  | Date: 03/24/05 05:51:12 PM]

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