News
 

Bookmark and Share

(6) 

Intel Corp. has recently changed logotype of a technology nobody knows anything about. Intel VIIV logo, which was believed to be either a moniker for dual-core or 64-bit processors, but was not in fact, now does not feature any additional figures on the background, just “Intel Inside” logotype and VIIV letters.

 
Old logo on the left, new logo on the right.
Published by U.S. Patent and Trademark Office

“Intel Inside VIIV” and “Intel VIIV” were registered late last year by attorney Cynthia R. Adwere. The meaning of the letters/numbers is unclear and Intel Corp.’s official spokesperson have so far declined to comment on the matter.

Some analysts believed that VIIV was to represent the company’s microprocessors that had either two processing engines, or 64-bit capability. While both of them have already been launched, neither actually used the trademark. It is also unclear, what does the change of the logotype mean.

It is unclear whether VIIV actually refers a microprocessor, a platform or a technology, such as virtualization. Recently Intel Corp. said it focused its efforts around platforms, bringing out a set of accessories, including a central processing unit, supporting logic, networking components along with any other additional devices or capabilities. Given that Intel promotes a platform rather than a particular technology within one of its components, VIIV may be used to mark computers featuring a set of technologies, such as virtualization, new processor and platform architecture,  advanced network controllers or technologies and other peculiarities.

Currently it is unknown products for which market segments – desktop, mobile, server or communication – will use the VIIV branding.

Discussion

Comments currently: 6
Discussion started: 07/01/05 03:44:10 PM
Latest comment: 08/23/05 07:44:02 AM

Add your Comment




Related news

Latest News

Monday, July 28, 2014

12:11 pm | Intel Core i7-5960X “Haswell-E” De-Lidded: Twelve Cores and Alloy-Based Thermal Interface. Intel Core i7-5960X Uses “Haswell-EP” Die, Promises Good Overclocking Potential

Tuesday, July 22, 2014

10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications

7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015

4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones

Monday, July 21, 2014

10:32 pm | PQI Debuts Flash Drive with Lightning and USB Connectors. PQI Offers Easy Way to Boost iPhone or iPad Storage

10:08 pm | Japan Display Begins to Mass Produce IPS-NEO Displays. JDI Begins to Mass Produce Rival for AMOLED Panels

12:56 pm | Microsoft to Fire 18,000 Employees to Boost Efficiency. Microsoft to Perform Massive Job Cut Ever Following Acquisition of Nokia