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Intel Corp. has recently changed logotype of a technology nobody knows anything about. Intel VIIV logo, which was believed to be either a moniker for dual-core or 64-bit processors, but was not in fact, now does not feature any additional figures on the background, just “Intel Inside” logotype and VIIV letters.

 
Old logo on the left, new logo on the right.
Published by U.S. Patent and Trademark Office

“Intel Inside VIIV” and “Intel VIIV” were registered late last year by attorney Cynthia R. Adwere. The meaning of the letters/numbers is unclear and Intel Corp.’s official spokesperson have so far declined to comment on the matter.

Some analysts believed that VIIV was to represent the company’s microprocessors that had either two processing engines, or 64-bit capability. While both of them have already been launched, neither actually used the trademark. It is also unclear, what does the change of the logotype mean.

It is unclear whether VIIV actually refers a microprocessor, a platform or a technology, such as virtualization. Recently Intel Corp. said it focused its efforts around platforms, bringing out a set of accessories, including a central processing unit, supporting logic, networking components along with any other additional devices or capabilities. Given that Intel promotes a platform rather than a particular technology within one of its components, VIIV may be used to mark computers featuring a set of technologies, such as virtualization, new processor and platform architecture,  advanced network controllers or technologies and other peculiarities.

Currently it is unknown products for which market segments – desktop, mobile, server or communication – will use the VIIV branding.

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