Bookmark and Share


Advanced Micro Devices has announced that it had stopped production of its Personal Internet Communicator (PIC) products, low-end personal computers for developing countries. The company blamed poor sales of the systems for the decision.

“Revenue from sales of PIC products has not been material and in the third quarter of 2006, we decided to stop manufacturing PIC products,” AMD’s most recent filing with security and exchange commission reads.

AMD introduced its PIC platform in late October, 2004, in a bid to address the emerging markets with very low-cost personal computers. In order to sell such systems, AMD needed to cooperate with governments or large businesses of targeted countries. But while the chipmaker has managed to ink several contracts, the PIC has not become really popular. ARS Technica web-site claims that Geode did enjoy brief success in countries such as Mexico, Brazil and China, where telecommunications companies sometimes leased the devices to subscribers.

In July this year AMD has shut down its Geode development center in Longmont, Colorado, without disclosing particular reasons for that. The aforementioned camp was also a part of Personal Connectivity Solutions group, which developed, among other Geode-powered devices, the Personal Internet Communicator platform.

It is obvious that AMD will continue to develop products under its 50x15 initiative, however, it is likely that the company will change its strategy to penetrate those markets. On the one hand, AMD takes part in one laptop per child (OLPC) program, under which it will supply processors for a notebook that will cost around $100. On the other hand, AMD’s recent acquisition of ATI Technologies is likely to allow the company to develop highly-integrated chips that can power very low-cost computing devices.


Comments currently: 0

Add your Comment

Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month