In the recent years the product portfolio of Intel Corp. extended tremendously as a result of platformization as well as transition to multi-core technologies, making it uneasy for customers to determine the product they need. But that is going to change, once the company performs global platform simplification process in the beginning of 2008.

It was already reported that the world’s largest chipmaker will get rid of Intel Viiv and Intel vPro brand-names going forward, but apparently the changes will be much more substantial, according to reports from Japanese and Taiwanese web-sites. For instance, Intel Core 2 processors will lose their “Solo”, “Duo” or “Quad” differentiators, but will be marketed under Intel Core 2 brand-names. Intel Pentium D and Intel Pentium Dual-Core chips, despite of the fact that they are based on different micro-architectures, will be sold under Intel Pentium label. Nevertheless, Intel Celeron, Intel Core Extreme and Intel Xeon trademarks will be retained.

The move will allow Intel Corp. to simplify advertising campaigns as well as to reduce the number of brands it needs to promote. Theoretically, this will also ease choice for customers when buying a new personal computer, though, on the other hand, the new brand-names scheme will require them to turn more attention to technical information.

Officials from Intel Corp. did not comment on the news-story.