News
 

Bookmark and Share

(7) 

Despite of expectations, Apple, a leading maker of personal computers and portable digital media players, did not announce any system featuring Blu-ray disc drive. Could it mean that the format that is supported by Apple is actually not needed by the company in any way?

Instead, the firm said that HD DVD, which is supported by Microsoft Corp., has lost the format war; currently there is no need to buy a physical disc to watch a high-definition movie since Apple iTunes now offers to rent movies in 720p resolution; as well as announced so-called iPod digital copy, which will be distributed on DVDs released by the 20th Century Fox studio.

“Clearly, Blu-ray won, but in the new world order of instant online movie rentals, in HD, no one will care about what format is where. Funny how fast tech can move,” said Steve Jobs, chief executive of Apple, in an interview with CNBC.

If Blu-ray is set to take over the world, why not allow customers of Apple to take advantage of the technology early enough, especially given the fact that Blu-ray disc (as well as HD DVD) allows consumers to watch high-definition movies in 1920x1080 resolution with advanced audio, but for $20 - $30 a title? Instead, Apple offers its customers to rent one of 100 high-definition titles in 1280x720 resolution without advanced audio for $3.99 - $4.99 a day.

In addition to movie rentals, users of Apple’s digital media players from now on will be able to take advantage of the so-called iTunes digital copy, which will allow owners of portable multimedia players to enjoy their purchased DVDs on their mobile devices.

The new iTunes Digital Copy provides an easy way to transfer a DVD purchase to a user’s iTunes library. Once a customer buys the DVD, they insert it into their computer, enter a unique code into iTunes and iTunes automatically copies the movie to their iTunes library within minutes. As a result, the content can be viewed on a computer, iPod and Apple TV. Each DVD will only transfer its iTunes Digital Copy to one iTunes library.

Discussion

Comments currently: 7
Discussion started: 01/18/08 08:59:30 AM
Latest comment: 01/26/08 03:10:05 AM

[1-2]

1. 
Word is Fox is dumping Blu-Ray and picking up HD-DVD. HD-DVD strikes back!
0 0 [Posted by:  | Date: 01/18/08 08:59:30 AM]
Reply

2. 
Jobs and Gates are right. Who buys a music CD anymore? Digital downloads took over music, and will take over movies.
Of course, it will be a few years. It will be when 5Mbs is considered the new 56k dial-up. It is inevitable.
0 0 [Posted by:  | Date: 01/18/08 04:12:07 PM]
Reply

[1-2]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month