News
 

Bookmark and Share

(3) 

Dell, one of the world’s largest suppliers of personal computers, reportedly plans to cease manufacturing of its Dell XPS-branded PCs for gamers and concentrate on popularization of machines from Alienware, a brand that specializes on enthusiast-class desktops and laptops which Dell acquired in 2006. While the report is important for the market of gaming PCs, it may mean that Dell readies substantial revamp of other product lines too.

The Wall Street Journal reported on Monday that Dell plans to abandon its high-end Dell XPS lineup in order to focus on its premium line of systems – Alienware. The move will allow Dell to ensure that there is no competition between its own-brand expensive machines for gamers and Alienware, something, which might confuse customers. The lineup of from Alienware is now expected to cover all segments of gaming PCs, from machines that cost around $1000 to haute couture desktops that cost from $10 000.

Dell’s move is completely logical: in other industries, luxury and premium brands of one owner never overlap. Considering that gaming machines nowadays have a number of peculiarities that make them completely different from high-end workstations or desktops, computers designed for video gaming should form one lineup.

Abandoning of Dell XPS-branded desktops and laptops may be a part of bigger plan to rebuild the whole product lineup and eliminate any internal competition between product families.

Currently Dell offers Inspiron desktops for home market, OptiPlex and Vostro desktops that are offered for small, medium and large businesses as well as Precision desktop workstations. The family of mobile computers contains Inspiron, Latitude, Precision and Vostro lineups.

Dell did not comment on the news-story.

Discussion

Comments currently: 3
Discussion started: 05/13/08 09:52:44 AM
Latest comment: 05/14/08 09:56:33 PM

Add your Comment




Related news

Latest News

Tuesday, July 22, 2014

10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications

7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015

4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones

Monday, July 21, 2014

10:32 pm | PQI Debuts Flash Drive with Lightning and USB Connectors. PQI Offers Easy Way to Boost iPhone or iPad Storage

10:08 pm | Japan Display Begins to Mass Produce IPS-NEO Displays. JDI Begins to Mass Produce Rival for AMOLED Panels

12:56 pm | Microsoft to Fire 18,000 Employees to Boost Efficiency. Microsoft to Perform Massive Job Cut Ever Following Acquisition of Nokia