News
 

Bookmark and Share

(1) 

Dell, a leading supplier of personal computers, denied media report about intentions to axe its XPS brand to concentrate solely on Alienware personal computers for gamers. Nevertheless, the company confirmed that it intends to invest heavily into Alienware in order to enable systems with unprecedented performance. While XPS is set to remain, it may no longer be only a gamers’ brand.

“Dell XPS and Alienware are both great brands – arguably the greatest brands in PC gaming – and both will live on. But we are going to expand our focus on Alienware. We are going to invest like crazy in product development, design and engineering to propel Alienware as the premier gaming brand in the future,” said Dell’s spokeswoman Anne M. Camden.

Earlier this week it was reported that Dell plans to abandon its own-branded Dell XPS gaming PCs and broaden the lineup Alienware machines that target specifically gamers. The media report claimed that the move would help Dell to streamline sales of its products aimed at video gaming.

However, Dell sees Alienware and XPS under a little different perspective. According to Dell, Alienware is a luxurious brand for gamers, whereas XPS is premium lineup from Dell.

“Alienware products are built by gamers for gamers and the brand has an impressive heritage of delivering a number of industry firsts in gaming. Alienware was first in the industry to introduce colors and a unique design for its PCs. […] XPS remains an important Dell brand with its heritage of premium performance. While closely associated with gaming, in the last year XPS has expanded well beyond a gaming brand – look at the XPS One, our first entry into the all-in-one market, the  XPS M1330, an industry leading ultraportable or the XPS 420 desktop, designed for multi-media activities,” said Ms. Camden.

Discussion

Comments currently: 1
Discussion started: 05/14/08 10:20:24 AM
Latest comment: 05/14/08 10:20:24 AM

Add your Comment




Related news

Latest News

Wednesday, August 27, 2014

9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga Graphics Processor

Monday, August 25, 2014

6:05 pm | Chinese Inspur to Sell Mission-Critical Servers with AMD Software, Power 8 Processors. IBM to Enter Chinese Big Data Market with the Help from Inspur

Sunday, August 24, 2014

6:12 pm | Former X-Bit Labs Editor Aims to Wed Tabletop Games with Mobile Platforms. Game Master Wants to Become a New World of Warcraft

Thursday, August 21, 2014

10:59 pm | Khronos Group to Follow DirectX 12 with Cross-Platform Low-Level API. Khronos Unveils Next-Generation OpenGL Initiative

10:33 pm | Avexir Readies 3.40GHz DDR4 Memory Modules. DDR4 Could Hit 3.40GHz This Year

12:10 pm | AMD to Lower Prices of A-Series APUs for Back-to-School Season. New Prices of AMD A-Series APUs Revealed