Bookmark and Share


Dell, the world’s second largest supplier of personal computers, has announced a global restructuring plan that will unify the company’s product offerings globally and, as Dell hopes, will allow the company to recapture lost market share from its competitors.

For many years large computer companies organized businesses around geographic regions, which was not particularly efficient when it comes to economies of scale, but allowed them to offer different product lines in different parts of the world. Differences in product lines offered in different countries are not only somewhat discriminating, but also slowdown adoption of new technologies. Dell decided to change that and from now on it will focus on creation of PCs that will be competitive globally, not just locally.

“In the past two years we have significantly improved our competitiveness, reengineered our supply chain, broadened our product portfolio and introduced Dell to more people in more places than ever before. We have laid the foundation for the transition from a global business that’s run regionally to businesses that are really globally organized,” said Michael Dell, chairman and chief executive officer.

Mr. Dell said the changes result from listening to customers and responding to their desire for faster innovation and globally standardized products and services.

“Customer requirements are increasingly being defined by how they use technology rather than where they use it. That’s why we won’t let ourselves be limited by geographic boundaries in solving their needs,” the founder and top exec of Dell added.

From now on, Dell will have four major business units:

  • Consumer business unit will continue to deal with PCs designed for consumers and will be led by Ron Garriques.
  • Large Enterprise business unit will focus on providing IT infrastructure, services and solutions for large IT users worldwide and will be led by Steve Schuckenbrock, currently president of global services and chief information officer.
  • Public business unit will answer urgent IT challenges in areas such as government, education, health care and the environment. The organization will be headed by Paul Bell, currently president of Dell Americas.
  • Small and Medium business unit will accelerate creation and delivery of SMB-specific solutions and technology to the more than 72 million small and medium-sized businesses worldwide. The unit will be led by Steve Felice, currently president of Dell Asia-Pacific and Japan.

Dell has begun the process of organizing people, functions and practices into the new global business units. The company plans to align its external and internal financial reporting with the new structure during the first half of Dell’s fiscal-year 2010, which begins in February.

Tags: Dell


Comments currently: 1
Discussion started: 01/06/09 11:59:01 AM
Latest comment: 01/06/09 11:59:01 AM


Business Unit this, Business Unit that...
Realign this, Realign that...
blah blah blah...

Dell, you want to sell more computers improve your customer service. Moving one executive from here to there will fix nothing. Improve the user experience, buying, upgrading and repairing and you will get some return business. One crappy call to customer service and the person is gone for good. When will the large corporation ever figure this out.
0 0 [Posted by: sdsdv10  | Date: 01/06/09 11:59:01 AM]


Add your Comment

Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month