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In a bid to boost its market share and also counter expansion of low-cost consumer-oriented computers, Apple plans to lower the pricing on its desktops and notebooks in the coming months. The move should make it easier for consumers in budget to acquire Macintosh systems.

According to AppleInsider web-site, Apple plans to reduce the pricing of its Macbook notebooks as well as iMac desktops in the coming months. At present Macbook in polycarbonate enclosure starts at $999, whereas new-generation Macbook in aluminum case starts at $1299. iMac systems start at $1199.

The Macbook laptops as well as iMac all-in-one desktops are the most popular products in Apple’s lineup. Decreasing their pricing should help the company to sell them in higher volumes, thus, stealing market share from Windows-based systems, particularly new breed of all-in-one desktops as well as ultra-portable, yet affordable, notebooks based on processors from Advanced Micro Devices or Intel Corp.

Exact details regarding price-cuts are unclear, but depending on the strength of Apple’s intention to win market share, it can be from $100 to $300, based on the fact that Apple does provide $300 discounts on its iMacs for educational institutions.

Apple did not comment on the news-story.

Tags: Apple, macbook, iMac

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