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In a rather strange move, Jen-Hsun Huang, chief executive officer of Nvidia Corp., said that he and his family used only Apple’s Macintosh computers. It remains to be seen how large brands like Hewlett-Packard, Acer, Dell and Lenovo will react to Mr. Huang’s accusations of the lack of innovation technologies.

“Apple wants to differentiate. So inside your MacBook is an Nvidia chipset. Because Apple wants to build fundamentally different computers than just the Intel platform. they want to add value,” said Jen-Hsun Huang, chief executive officer of Nvidia, in an interview with Shuffle Gazine web-site.

In fact, every PC vendor wants to differentiate: Dell introduces a notebook that is 9.99cm slim, Lenovo implements roll-cage made of carbon fiber or titanium to protect its premium T- an X-series business machines as well as uses advanced keyboards that are comfortable to use, Sony throws in Blu-ray disc player and so on. Meanwhile, Apple has neither of those features. However, only Apple uses exclusively Nvidia’s chipsets. Perhaps, this is why Mr. Huang praises Apple?

“Apple uses the best technology for their [computers]. Apple says to their customers: if you buy a computer from us you can be sure we have selected the best technology inside for you. That is their promise to consumers. Their promise to consumers isn’t ‘we’ve selected the best technology for you’ with the exception of what Intel allows us to use. That’s not their promise. And that’s why Apple uses the best technology where they want whenever they want. And that’s why I’m all Apple! […]It’s just Mac, Mac, Mac! Because I know it has got the best stuff inside,” said the head of Nvidia.

Even though the comments from Mr. Huang do seem a little weird, they demonstrate two important trends: premium consumers buy Apple, experienced users have no troubles with migrating from Windows to Mac OS X.

It remains to be seen how large PC makers will react on the fact that Mr. Huang praises Apple and claims that all other PCs lack of innovation since they use Intel Corp’s chipsets and/or ATI Radeon graphics processing units.

Tags: Nvidia, Apple


Comments currently: 10
Discussion started: 11/14/09 06:27:19 AM
Latest comment: 02/24/10 06:01:26 AM
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Wow, that is a slap in the face to pc manufactures and users. I have a mac mini with the 9400 graphics unit and I thought that apple is suppose to be great. I have only used the thing twice and it just sits in the box. "Apple uses the best technology for their computers" really? Don't you mean overcharge for average hardware?
0 0 [Posted by: tacomatrd18  | Date: 11/14/09 06:27:19 AM]

i've always seen macs to be outdated as soon as they are released. but every doctor and businessman i see at the airport has a macbook air, so they must be the best, right?

ive ripped apart a few g4's and stuff, they do seem to be well built... i dunno, they still seem pretty useless though--compared to a PC.
0 0 [Posted by: Basard  | Date: 11/14/09 08:57:14 AM]
- collapse thread

Every person that actually works on her/his PC that I've seen in airports actually used ThinkPads (as me ). There are people, who want to _show_ they own an expensive computer, though.
0 0 [Posted by:  | Date: 11/14/09 12:36:48 PM]

dooh MAC is a freaking PC, it has a x86 cpu, a standard DirectX/OpenGL graphics card, and DDR2 RAM, its just more expensive due to the gay fuit on the front on the products
0 0 [Posted by: wiak  | Date: 11/14/09 10:20:47 AM]

I think the reason why Jen-Hsun Huang, the head of nVidia, uses Apple products is not the cost. It is what Apple provides. Actually the price of Apple products is reasonable if you count up all the innovation features. Lenovo Thinkpads are raved for their reliability and their keyboard layouts. While people rave about Apple is only their price which is wrong. Apple has a keyboard layout that is not skimped on while being mobile, a "true" 16.7 million color display, up to 8 hours of battery life, greener construction and this includes a metal housing that can be recycled, over sized touch pad that just works for scrolling and gestures. Sure Apple systems are now 80x86, but the real difference is Apple picks hardware that works together properly that has the fewest conflicts. Other companies have to provide firmware or BIOS updates to fix issues, but they lose interest fixing the issues because they have too many system versions to fix.

The reason why people have Lenovo Thinkpads is mainly businesses provides their employees with these systems because they are better than Dell's business line of notebooks. I have used both. Thinkpads are better. Lenovo's customer support is better from what I read from consumer reports. After dealing with Dell's customer support, I would say that consumer reports are right.
0 0 [Posted by: jmurbank  | Date: 11/14/09 06:07:15 PM]

This guy lost it! Over 95% Nvidia buyers are gamers that use Windows and he praises Apple?!?!?
0 0 [Posted by: zaratustra06  | Date: 11/15/09 10:14:39 AM]

Simply Nvidia hopeless
Nv We will miss you so much On Our PCs Goodbye
0 0 [Posted by: SALEM80  | Date: 11/15/09 04:09:52 PM]

What the heck!
I feel ashamed to be using nVidia. Doen't that A-Hole know that its because of PCs his Fking company is where it is!
anyway, there was one other guy who said something like that and pissed off Microsoft and went to the grave.! Anybody remember something called Netscape?
0 0 [Posted by: tdevinda  | Date: 11/15/09 07:51:12 PM]

This is why I have been using ATi only since 2002.

ATi Radeon 9700 Pro
ATi Radeon X800XT All-In-Wonder
PowerColor Radeon X1900XT
PowerColor Radeon HD 4830
MSI Radeon HD 5850

Never had to worry about gaming and never had to worry that the manufacturer of the product powering my 3D graphics doesn't care about my gaming experience.
0 0 [Posted by: JonMCC33  | Date: 11/16/09 07:24:38 AM]


1-Nvidia's making great graphic chips. I'm using a GTX 285 that played anything I throw at it at max quality @ 1920x1080 for more then a year. It still doesn't feels like my card is outdated, WOW!

2-Nvidia's drivers are very stable and almost fun to work with. Every update really brings more performance and fix most of the bug.

3-Nvidia has an aging VGA cards line-up and still seems to have problems implementing GDDR5 memory banks on their cards. GT200 chips are getting older and ATI keeps offering new cards with better price/performance ratio.

My thoughts: Nvidia's chairman is not in a position to praise anyone on the innovation department. Huang chan's multiplying the stupid comments and declarations in the past year. It would serve Nvidia better if he'd focuse more energy & investments in the R&D department.

We've seen too much 8800gts 512, becoming 9800gtx +, becoming GTS250 becoming...
0 0 [Posted by: MHudon  | Date: 11/17/09 08:57:16 AM]


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