AMD Teams Up with Renesas Electronics to Promote SuperSpeed USB
[05/20/2010 10:46 PM]Advanced Micro Devices and Renesas Electronics have agreed to jointly promote the SuperSpeed USB standard. Under the agreement, AMD will install Renesas/NEC µPD720200 USB 3.0 controller onto reference designs of its mainboards, which will give a signal to motherboard makers that AMD recognizes the importance of the next-generation interface. The companies will also ensure maximum USB 3.0 performance on AMD platforms.
“We are pleased to share our USB 3.0 host controller and technologies with AMD to develop their USB 3.0 product portfolio by reducing time-to-market, lowering power consumption, and improving price-performance,” said Kazuyoshi Yamada, senior vice president, Renesas Electronics Corp.
In December 2009, Renesas Electronics (formerly NEC) released its USB Attached SCSI Protocol (UASP) driver, supporting the new industry-standard, highly efficient mass-storage protocol suitable for use on SuperSpeed USB to overcome the performance boundaries of the Bulk Only Transfer (BOT) protocol. The new UASP driver will be used with Renesas Electronics' USB 3.0 xHCI host controller (part number µPD720200), which entered the market in June 2009.
Adopting Renesas Electronics' USB 3.0 xHCI host controller to its reference design, AMD successfully implemented USB 3.0 data transfer speeds onto its mainboards. Renesas Electronics and AMD are also partnering to achieve interoperability of Renesas Electronics' UASP driver with AMD's motherboards to provide a standardized UASP driver into the market. AMD successfully enhanced the data transfer rate by around 20% compared to the conventional BOT., while minimizing design-cycle time, the companies said.
“By combining both companies' innovation and expertise, we were able to enable the USB 3.0 ecosystem for UAS support, further increasing the performance of these USB 3.0 solutions,” said Mike Wisor, senior director of system software development at AMD.
Having shipped over three million units of its µPD720200 host controller, as a dedicated promoter of USB 3.0 standard, Renesas Electronics is now targeting monthly production of two million units starting April 2010 and aims to continually contribute to advancement and standardization of USB.
0
0
[Posted by: Janissary 
| Date: 05/23/10 11:35:44 PM]11:57 pm | 4K Ultra-High Definition TVs Set to Become New Standard – Report. 4K Ultra-High Definition TVs Set to Become New Standard – Report
11:50 pm | Sales of Nintendo Wii U Hit Another Low in the U.S. Nintendo Wii U Just Cannot Become Popular
11:41 pm | Dell Admits Windows 8 Did Not Meet Expectations, Pins Hopes on “Blue” Updates. Dell Disappointed with Windows 8, But Believes in the Future
10:59 pm | AMD Needs More Than Game Console Design Wins to Offset PC Market Declines – Analysts. AMD Has to Develop Competitive Product Lineup to Survive in Current Environment
10:33 pm | Corning Introduces Corning Lotus XT Glass for High-Performance Displays. Corning Advances Glass Substrate for High-Performance Displays
9:51 pm | True Stereo-3D Will Require 330MP – 3.3GP Resolutions, Says Developer of 8K Video Format. NHK: 8K Is the Final 2D Format, All Future Formats Will Be in 3D
9:41 pm | Innodisk Begins to Ship DDR4 RDIMM Samples to Server Makers. Independent DIMM Supplier Samples DDR4 RDIMMs
8:56 pm | Samsung Develops 45nm Embedded Flash Logic Process Technology. Samsung Successfully Tests 45nm Embedded Flash Logic Manufacturing Tech
7:57 pm | NHK Shows World’s First 8K Movie at Cannes Film Festival. Japanese National Broadcasting Company Demos 8K Movie, Content to Film Industry
7:27 pm | Intel’s Paul Otellini: Lack of Chip for iPhone, iPad Was My Worst Mistake. Intel’s Outgoing CEO Regrets About Mission Opportunities with Apple iOS
Make Home Page
Add to Favorites
Xbitlabs on Facebook
XbitLabs is using Twitter
Windows Live Alerts
