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The decision of Manju Hegde, the former founder of Ageia and a former manager at Nvidia, to leave Nvidia for Advanced Micro Devices appeared to be rather a surprise for the high-technology community. However, Nvidia itself claims that replacements for the former exec have already been found within the company.

“Manju Hegde had spent his last year here working on CUDA marketing programs targeting the university audience. Those responsibilities have been taken over by CUDA general manager Sanford Russell, a long-time Nvidia executive, and his team. Another long-time Nvidia executive, Ashu Rege, has been responsible for PhysX engineering and development for the past 14 months [and will continue to do so],” said Ken Brown, a spokesman for Nvidia.

It is highly unlikely that Nvidia will feel significant impact of Mr. Hegde’s rather unexpected leave and the company’s CUDA and PhysX initiatives will progress in accordance with the previously set roadmaps.

Mr. Hegde joined AMD as the corporate vice president of Fusion Experience Program, under which he will work with software developers to promote AMD’s heterogeneous multi-core processors known as accelerated processing units (APUs). The main job of Mr. Hegde at AMD Fusion Experience Program (FEP) will be to ensure that software designers can release their applications that take advantage of Fusion processors (which combine x86 and graphics processing engines on a single piece of silicon) in conjunction with the appropriate chips. In particular, he will manage the developer relations teams that help independent software developers (ISVs) to implement program code optimized for heterogeneous multi-core microprocessors.

Tags: Nvidia, PhysX, CUDA, ATI, AMD, Fusion

Discussion

Comments currently: 2
Discussion started: 05/31/10 01:56:06 AM
Latest comment: 05/31/10 09:10:05 AM

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1. 
When you are losing a team player is not only what you team loses but also what the competitor's team is gaining. And AMD gained.
0 0 [Posted by: john_gre  | Date: 05/31/10 01:56:06 AM]
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2. 
Nothing will have a dramatic impact on nVIDIA, they will always cheat the computer users by bribing some game companies, they will always cheat even their customers : AGEIA cards owners and even nVIDIA card owners that bought the nVIDIA card to add to their main ATi card for use of Physix. Nothing will have any GOOD IMPACT on nVIDIA. This company is becoming such a huge disappointment in the industry it represents.
0 0 [Posted by: East17  | Date: 05/31/10 09:10:05 AM]
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