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Modern Windows-based notebooks from many manufacturers are full of stickers claiming superiority and feature-set of the machines. Placed under left arm wrist, those ads tend to degrade in general and spoil any notebook design in particular. Apparently, AMD wants to change that.

Various stickers on notebooks are indeed disgusting since they do not match design of notebooks. But this is something that is going to change eventually, just like the things have changed on the consumer electronics stickers over time. According to a report from the New York Times, in 2011, AMD will switch to new stickers that peel off easily and will allow manufacturers not to put AMD brand onto the system.

According to the report, AMD is also is considering eliminating the sticker program altogether. In the meanwhile, AMD is going to make affixing its stickers optional: if a computer company chooses not to use the AMD logotype, the company will still pay it the same marketing dollars to use in other ways.

It is interesting to note that earlier this month AMD discontinued the ATI brand, which existed for 25 years and was a standard for premium graphics. With no AMD or ATI brands on notebooks it will be interesting to see how systems powered by Intel Corp. and Nvidia Corp. devices will differ from AMD-based.

P.S. One can easily peel a sticker off using either a plastic card or a fingernail. Afterwards one can use 90% alcohol to clean up the lap surface of glue.

Tags: AMD, Vision, ATI, Athlon, Phenom

Discussion

Comments currently: 7
Discussion started: 09/04/10 03:03:07 PM
Latest comment: 09/08/10 03:22:55 PM
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1. 
I agreed at first with the single brand naming especially as the CPU and GPU are dished out on a single die but isn't this going to force Intel to HAVE to go with Nvidia GPUs?

Intel is not going to want their competitors name splashed across their Intel branded systems.
0 0 [Posted by: fdunn  | Date: 09/04/10 03:03:07 PM]
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AMD is not abandoning discrete GPUs, so this does not force Intel to go with nVidia. AMD will have fusion for one part of the market and separate CPU & GPUs for another.

This move away from splashy branding stickers all over notebooks is a smart move away from the conflict you suggest.
0 0 [Posted by: Divide Overflow  | Date: 09/04/10 07:21:14 PM]
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2. 
I really don't think this s in any way a good ideea
0 0 [Posted by: East17  | Date: 09/05/10 03:24:30 PM]
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3. 
From the article..."P.S. One can easily peel a sticker off using either a plastic card or a fingernail. Afterwards one can use 90% alcohol to clean up the lap surface of glue."

Yes, you can do that on Intel and Nvidia stickers too, in the ends its YOUR notebook and not theirs.

0 0 [Posted by: bereft  | Date: 09/06/10 03:32:06 AM]
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4. 
For me this is a sign that AMD is selfconfident ,nothing else.So really I dont know why people make hullabaloo about this.
0 0 [Posted by: Blackcode  | Date: 09/07/10 04:32:24 AM]
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5. 
ATI RADEON 6000 SERIES to release on OCTOBER 25
http://lensfire.blogspot....series-to-release-on.html

Ati Radeon 6000 series cards - READY FOR RELEASE
http://lensfire.blogspot....ries-cards-ready-for.html
0 0 [Posted by:  | Date: 09/07/10 12:44:56 PM]
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6. 

It'll be Sandy Bridge against Bulldozer in 2011
http://lensfire.blogspot....ge-against-bulldozer.html
0 0 [Posted by:  | Date: 09/08/10 03:22:55 PM]
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