News
 

Bookmark and Share

(1) 

According to the PC Games Digital Downloads: Analyst Report, from NPD Group, a market research company, during the first six months of 2010, 11.2 million PC game full-game digital downloads were purchased online compared to 8.2 million physical units purchased at retail during the same period.

The first half of 2010 is the first time period in which sales occurring via digital download comprised the majority of total PC game unit sales. However, games sold at physical retailers continue to maintain a greater share of dollar revenue at 57% versus 43% from digitally downloaded games. This is attributed to a higher average selling price at retail.

Combined sales of both digital and physical PC Games for the first half of this year were down 21%, and unit sales were down 14% compared to the same time period last year.

"One major finding from this latest report is that the 'big got bigger' in the first half of 2010, with both Steam and Bigfish capturing a bigger share of full-game PC games digital download sales than they did last year. The overall decline of PC games when combining sales via both digital downloads and physical retail sales is impacted by the expansion of social network gaming as well as the continued expansion of free game options," said Anita Frazier, industry analyst with the NPD Group.

PC Games Digital Downloads: Analyst Report segments the PC full-game digital download landscape into two Web-based 'retailer' segments (offers games for download, and with no physical storefront): Casual Digital Retailers, which often focus on smaller, easily accessible games that typically utilize try-and-buy or advertising revenue models; and Frontline Digital Retailers, which often focus on titles that are also offered in retail stores as physical purchases.

Discussion

Comments currently: 1
Discussion started: 09/28/10 03:12:59 AM
Latest comment: 09/28/10 03:12:59 AM

[1-1]

1. 
Could it be that with a downloaded version the user doesn't have to dedicate an optical drive to prove they are licensed?

That has always been a PITA for me.
0 0 [Posted by: fdunn  | Date: 09/28/10 03:12:59 AM]
Reply

[1-1]

Add your Comment




Related news

Latest News

Monday, July 28, 2014

6:02 pm | Microsoft’s Mobile Strategy Seem to Fail: Sales of Lumia and Surface Remain Low. Microsoft Still Cannot Make Windows a Popular Mobile Platform

12:11 pm | Intel Core i7-5960X “Haswell-E” De-Lidded: Twelve Cores and Alloy-Based Thermal Interface. Intel Core i7-5960X Uses “Haswell-EP” Die, Promises Good Overclocking Potential

Tuesday, July 22, 2014

10:40 pm | ARM Preps Second-Generation “Artemis” and “Maya” 64-Bit ARMv8-A Offerings. ARM Readies 64-Bit Cores for Non-Traditional Applications

7:38 pm | AMD Vows to Introduce 20nm Products Next Year. AMD’s 20nm APUs, GPUs and Embedded Chips to Arrive in 2015

4:08 am | Microsoft to Unify All Windows Operating Systems for Client PCs. One Windows OS will Power PCs, Tablets and Smartphones