AMD to Refresh Vision Brand Outlook Along with Launch of New Chips.

AMD's Vision Set to Become Different

[04/12/2011 06:51 PM]
by Anton Shilov

In a bid to attract more attention to its new Fusion accelerated processing units (APUs) that will power mainstream desktops and notebooks due in mid-2011, Advanced Micro Devices plans to change the outlook of its "AMD Vision" stickers as well as slightly change the brand itself.

The updated AMD Vision logotype of the new product family will look much less strict from visual point of view and may even somewhat resemble visual effects at discotheques back in the eighties when on the paper, according to a document seen by X-bit labs. But in reality it should rather grab attention thanks to the holographic substrate, red colour, brighter gradients, added motion and modern fonts.

In order to attract further attention to notebooks (and sometimes desktops) in case of actual canning of microprocessor branding, AMD will also introduce new stickers describing particular advantages of notebooks. For example, AMD plans to emphasize the number of x86 processing cores inside the microprocessor and installation of additional graphics engine. The stickers will also be noticeable as they will be red and will be based on holographic substrate.

The new move concerning marking of personal computers will indisputably question AMD's intention to reduce amount of stickers on notebooks. Nonetheless, it will make it easier for end users to pick up PCs with the right amount of x86 cores as well as determine systems with proper graphics abilities.

AMD did not comment on the news-story.

Tags: AMD, Vision, Llano, Business

Discussion

Comments currently: 7
Discussion started: 04/13/11 06:48:33 AM
Latest comment: 04/13/11 11:49:39 PM
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[1-5]

Canning of microprocessor branding is a mistake. The uninformed buyer will be confused by the generalization of the Vision brand name: everything from AMD will have the Vision moniker.

It's the same as if all General Motors vehicles were called Chevrolet: Chevrolet A3560 with dual engine, Chevrolet E350, Chevrolet FX 6250...

"Vision" is meaningless. Ontatio, Zacate, Llano and Bulldozer should have their own brand names.

0 [Posted by: BernardP Rating 215.73

| Date: 04/13/11 06:48:33 AM]

Reply

AMD is a company that has no Markewting department.

Vision + Fusion = Confusion.

Its corporate marketing and product marketing need to be overhauled, and the CMO who gets a fat paycheck for doing nothing needs to be eliminated to save the cost. If the CEO and board won't take action, maybe wait for Abudabi to do it.

0 [Posted by: libra4us Rating 6.91

| Date: 04/13/11 09:20:22 AM]

Reply

I thought AMD was going to do away with stickers and now they are emphasizing the importance of the types of stickers that goes with each type of hardware instead???????

I mean really does the avg consumor even know what AMD Vision means? No.

Does the avg consumor even know what the diff is between a Dual Core, Triple Core and Quad Core? Not really. All of these stickers are wasteful and serves no point to put on your avg consumor pc especially when the avg consdumor doesn't even really know or can't really determine what it does or means.

0 [Posted by: SteelCity1981 Rating 656.04

| Date: 04/13/11 12:07:21 PM]

Reply

- collapse thread

Many consumers do know about number of cores. It's one of the simpler things to understand, where "more = better".

As for "AMD Vision", it's just branding. It only serves to make people aware that it's the same brand as something else with that same brand. Namely, that it's not "Intel inside".

0 [Posted by: ET3D Rating 147.21

| Date: 04/13/11 11:48:20 PM]

Reply

I really don't understand what confuse you guys and why you jump in conclusion that it is a wrong marketing step, do you work in marketing or a close by profession?

AMD want to make one brand name to host everything in a specific performance scale.

Like Fusion level 1, 2, 3 for example.

Then when it will come in software it will have something like "plays in Fusion level 1 and 2" and it will be much more easier for the most consumers to understand.

Most consumers have no idea of the hardware part, they wonder how a GPU named 6550 can be worst than the 4890, while the first have a bigger number count.

So now if AMD categorize in packets their products it will be plain straight for the consumer what is strong, what is mid range and what is low budget.

Simple.