Advanced Micro Devices on Friday said that it had invested in ViVu, a designer of videoconferencing solutions, using its Fusion Fund. The company claims that the investment is a strategic one and it will help Vivu not only to develop software that takes advantage of AMD's accelerated processing units (APUs), but also to create various display technology.

"The AMD Fusion Fund program was designed not only to invest in promising companies, but also to stimulate ideas around next-generation computing applications. ViVu is a prime example of AMD's commitment to working with emerging developers and established industry leaders to bring new user experiences to life," said Manju Hegde, corporate vice president, AMD Fusion Experience Program.

ViVu is developing a new generation of powerful video applications, leveraging AMD Fusion APUs to enable engaging and vivid multimedia experience. Among other projects, AMD and ViVu are collaborating on ViVu's VuRoom videoconferencing solution and a prototype wireless display technology. The prototype wireless display technology, based on industry standards such as 802.11 wireless technology, enables real-time streaming of a 1080p HD video wirelessly from an AMD-powered notebook PC to one or more network-connected display devices, such as flat panel TVs, tablets or notebooks, without requiring any additional hardware.

ViVu is a pioneer in the delivery of HD-quality video content to some of today's most popular devices, through its patented MXTP technologies. Thanks to the scalability, security and extensibility of its solutions, ViVu has established itself as a technology leader in enterprise-class videoconferencing. AMD's investment will provide ViVu with additional resources to help make these technology benefits available to enterprises and small businesses worldwide.

The amount of investment was not disclose.

Tags: AMD, ViVu, Fusion, Business