News
 

Bookmark and Share

(1) 

According to The NPD Group, back-to-school sales turned out much better than the first half of 2011, when retail notebook sales in the U.S. declined more than 12% over the prior year. During the two-month back-to-school period (July through August), Windows notebook computer sales declined 4% over the prior year, while August 2011 sales, propelled by a late surge in volume, posted an increase of nearly 4%.

"The sequential results from NPD's back-to-school point-of-sale (POS) data indicates that after a shortfall early in the year that was mostly related to the difficult comparisons to the binge of buying after the release of Windows 7, the Windows notebook market remains solid. The last two weeks of August are the most important period for back to school buying, and those weeks saw more than an 8% increase over last year in retail sales," said Stephen Baker, vice president of industry analysis for NPD.

A prime driver of the sales volume increase was a drop in average selling prices. During July and August 2011, ASPs for Windows notebooks were $477, which is a 7% decline from the same period last year. The drop in ASPs resulted in a record 65% of all notebook sales occurring in products sold for less than $500. Sales in this crucial segment grew 12% versus last year, while sales results for windows notebooks above $500 fell 23%.

"A strong promotional environment led consumers into the stores over the last part of the back to school season. The positive consumer response to aggressive notebook pricing, despite the continued demand for tablet computers, likely points towards a highly promotional holiday season ahead,” said Mr. Baker.

Tags: Business

Discussion

Comments currently: 1
Discussion started: 09/23/11 07:52:54 PM
Latest comment: 09/23/11 07:52:54 PM

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month