Advanced Micro Devices on Friday announced an investment in BlueStacks, a venture-backed firm a solution to enable Android applications to run fast and full-screen on Windows-based devices. AMD is interested in enriching Windows environment with Android applications since it wants its Fusion accelerated processing units to power media tablets featuring Microsoft Corp.’s operating system.
“Bluestacks is a visionary software company that is, seamlessly, making the emerging Android mobile apps market part of the broader computing ecosystem and enhancing such experiences on our award-winning APU platforms,” said Manju Hegde, corporate vice president of AMD Fusion experience program.
AMD and BlueStacks are collaborating to optimize the BlueStacks App Player for Windows software for use with tablet and notebook PCs powered by AMD APUs Fusion A-series and E-series accelerated processing units. With this combination of BlueStacks software and AMD technology, consumers will be able to access their favorite Android apps on virtually any AMD-powered Windows-based device, including more than 200 thousand apps currently available in the Android Market.
“AMD’s investment in BlueStacks will help us to create an environment where your favorite apps can be accessed regardless of platform technology, providing greater entertainment and productivity value. Working with AMD enables us to do this faster by expanding our network of OEMs and retailers to reach a broad audience of consumers and businesses that want to get more out of Android,” said Rosen Sharma, president and chief executive officer of BlueStacks.
The AMD Fusion Fund program makes strategic investments in companies that are developing unique, digital consumer and professional experiences that harness the horsepower of AMD Fusion accelerated processing unit (APU) products.