Thanks to unprecedented increase of PC performance and wide adoption of personal computers the structure of the whole market changed dramatically in the recent years. Apple was among the first computer makers to shift a lot of attention onto notebooks and it may become the first manufacturer to dump high-end Mac Pro workstation due to low sales.
Last quarter Apple sold 4.79 million Macintosh computers, an all time record for over thirty years. Approximately 74% of all Macs are notebooks, whereas the vast majority of desktops that Apple sells are iMac all-in-one (AIO) systems. Sales of high-end Mac Pro workstations are very limited for many reasons and it is clear that they are well behind workstations from Dell or Hewlett-Packard.
Executives of Apple nowadays believe Mac Pro's days – at least in its current form – were inevitably numbered. Apparently, sales of the high-end workstations to both consumers and enterprises have dropped off so considerably that the Mac Pro is no longer a particularly profitable operation for Apple, reports AppleInsider web-site.
Modern laptops and iMac AIOs have enough processing power for the vast majority of professional applications and thanks to technologies like Thunderbolt can support rapid storage sub-systems as well as external add-on-cards in case they need them. Moreover, Apple may redesign the Mac Pro systems so that they could use more technologies developed for other personal computers.
But Apple Mac Pros are not just high-end personal computers from Apple. They are bought by the most loyal customers of the company who either develop software for Mac OS X or iOS or use those systems for professional video editing or design. Discontinuing Mac Pros means that the company will make its loyal customers unhappy as it is impossible to integrate ultra high-end professional graphics cards and storage sub-systems into laptop or AIO form-factors.
Apple did not comment on the news-story.
Tags: Apple, Mac, Macintosh, Mac Pro
Comments currently: 5
Discussion started: 10/31/11 06:04:27 PM
Latest comment: 11/01/11 12:50:11 PM
Mac workstations are a fail because they don't even have proper compatibility or solid performance in the things they were designed to do.
However, they're certainly no worse, and no more of a rip-off than Dell or HP workstations, it's breath taking how much they charge you for a run-of-the-mill quad core workstation.
10/31/11 06:04:27 PM]
Sales may also be down because it's been a long wait for a significant refresh.
10/31/11 09:23:56 PM]
Not to mention the pro music business depends on MAC PROs for Pro Tool hd. I don't know one studio that uses Windows for ProTools HD music. This would be a disaster!
11/01/11 09:46:04 AM]
I was thinking about this last night.
As a graphics design professional I was always wanted a mac pro or an alternative windows based workstation.
Then after hours of thinking, and research in the internet (benchmarks, articles etc) I realized that in the end, the consumer side computers are as good as a workstation in my job and in a lower price.
I realized that I don't need ECC memory not some other fancy technologies like the ones a Xeon CPU has. The only "pro" tech it can find a use in my system is quadro or firepro card and not above the mid range ones.
However I believe the if they decide to stop the mac pro line, they must at least give an alternative to monitor less system and to have enough space in that system for 3-4 HDDs.
iMac monitors are good but I (and many others) want a separated monitor so we can buy an expensive and good one (depending on our needs) and keep it for the future systems.
Also who want to have a shitload of external HDDs around and not inside the system?
Also I know there is the mac mini option but this system is weak and cost significantly more because of the engineering to make it that compact, so no, I believe that I can pay the premium price to use OSX but I don't (or can't) pay premium to save space.
Anyway, I will wait and see.
11/01/11 10:44:16 AM]
Sales are low because the highend macs are overpriced and are a generation behind in tech compared to PCs. If apple priced their mac pros more aggressively and had a larger more updated range of hardware they would sell much better.
11/01/11 12:50:11 PM]
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