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Hewlett-Packard on Tuesday revealed a new industry program comprising a new server development platform, customer discovery lab and partner ecosystem to help customers significantly reduce complexity, energy use and costs. Under the new Moonshot program, HP, along with partners from AMD, ARM, Calxeda, Canonical and Red Hat will develop technologies for ultra low-power datacenters.

Project Moonshot is designed to fuel the advancement of low-energy server technology, while promoting industry collaboration to break new ground in “hyperscale” computing environments such as cloud services and on-demand computing. HP’s project Moonshot combines with HP Converged Infrastructure technology to allow the sharing of resources – including storage, networking, management, power and cooling – across thousands of servers. It paves the way to the future of low-energy computing for emerging web, cloud and massive scale environments.


Traditional server: each node has its own chipset, cooling, storage, power, etc.

Through these efforts, data center efficiencies are expected to reach new heights for select workloads and applications, consuming up to 89% less energy and 94% less space, while reducing overall costs up to 63% compared to traditional server systems.


Moonshot server: many processing nodes share cooling, storage, power, etc.

Project Moonshot is a multiyear, multi-phased program that builds on HP’s experience powering the world’s largest cloud infrastructures and 10 years of extensive low-energy computing infrastructure research from HP Labs, the company’s central research arm.

Reinventing the traditional approach to data center infrastructure by using Converged Infrastructure as its foundation, project Moonshot unlocks the promise of emerging extreme low-energy servers by pooling resources in a highly federated environment to radically reduce space requirements, management complexity and energy consumption. It includes three essential elements to support the industry’s evolution to hyperscale computing:

  • The HP Redstone server development platform is the first in a line of HP server development platforms that feature extreme low-energy server processors. Initially incorporating Calxeda EnergyCore ARM Cortex processors, future Redstone versions will include Intel Atom-based processors as well as others. HP Redstone is designed for testing and proof of concept. It incorporates more than 2800 servers in a single rack, reducing cabling, switching and the need for peripheral devices, and delivering a 97% reduction in complexity. The initial HP Redstone platform is expected to be available in limited volumes to select customers in the first half of next year.
  • The HP Discovery Lab enables clients to experiment, test and benchmark applications on the HP Redstone, and other extreme low-energy platforms, as well as on traditional servers. The first lab is scheduled to open in Houston in January, with additional sites planned to open in Europe and Asia. With remote or onsite access, clients can work directly with HP engineers and industry peers to learn about the benefits of extreme low-energy servers for their specific application needs.
  • The HP Pathfinder program, part of the HP AllianceONE partner program, is dedicated to client discovery efforts across the data center. It also encourages development of elements of the project Moonshot program within open industry standards. The program includes independent software vendors – compute, storage and networking partners who contribute hardware, software and technical expertise. Initial participants are expected to include AMD, ARM Holdings, Calxeda, Canonical and Red Hat, with additional partners to be announced as the program develops.

For companies with thousands of servers delivering web services, social media and simple content delivery applications, project Moonshot is designed to deliver improved simplicity while achieving energy and cost savings never before possible.

Project Moonshot is based on experience gained through HP’s leading low-energy innovations such as HP Data Center Smart Grid, which enables customers to double or triple their data center capacity, as well as the recently announced HP EcoPOD, the one of the most efficient data centers. The Project Moonshot infrastructure is an extension of the HP ProLiant brand of servers, which incorporates traditional x86 processors from Intel and AMD.

“Companies with hyperscale environments are facing a crisis in capacity that requires a fundamental change at the architectural level. HP has a strong track record of leading market transitions that enable our clients to stay ahead of the technology curve, maximize their ability to innovate and speed their time to market of new services while reducing costs and energy use,” said Paul Santeler, vice president and general manager of hyperscale business unit at industry standard servers and software unit at HP.

Tags: HP, Hewlett-Packard, ARM, AMD, Calxeda, Cortex, Red Hat, Canonical, Intel, x86, Atom

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