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Advanced Micro Devices said Thursday that from now on it would call its Fusion system architecture (FSA) as heterogeneous system architecture (HSA). It remains to be seen whether the company will continue to use its Fusion branding in general as realistically speaking fusion of central processing units and graphics processing units creates heterogeneous processing units.

“Together with these software partners, we have built a heterogeneous compute ecosystem that is built on industry standards. As such, we believe it’s only fitting that the name of this evolving architecture and platform be representative of the entire, technical community that is leading the way in this very important area of technology and programming development,” said Phil Rogers, a corporate fellow at AMD.

Since its introduction to the public in June 2011 at the AMD Fusion11 Developer Summit, the AMD Fusion system architecture (FSA) has received widespread support and interest from AMD’s business partners and technology industry leaders. FSA was the blueprint for AMD’s overarching design for utilizing CPU and GPU processor cores as a unified processing engine, which we are making into an open platform standard. This architecture enables many benefits, including high application performance and low power consumption. At present AMD ships two families of its accelerated processing units (APUs) that combine x86 cores and Radeon stream processors in a single chip.

Software makers have already released more than 200 applications that benefit from GPU-based acceleration. In a bid to attract more interest from software developers and emphasize that general-purpose processing on GPUs is an industrial standard, not an AMD standard, AMD will call its system architecture as “heterogeneous”.  According to AMD, the HSA platform will continue to be rooted in industry standards and will include some of the best innovations that the technology community has to offer.

Tags: AMD, Fusion, Llano, Ontario, zacate, Trinity, Brazos


Comments currently: 5
Discussion started: 01/19/12 04:01:45 PM
Latest comment: 01/20/12 10:24:36 AM
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Its not gay because its "Hetero", "geneous" !

AMD marketing does it again.
0 0 [Posted by: vid_ghost  | Date: 01/19/12 04:01:45 PM]
- collapse thread

Well it is more that FSA is meant to be standard...and calling it FSA will pretty much apply only Fusion APUs

HSA sounds more like a standard

Fusion System Architecture vs Heterogeneous Systems Architecture

Meaning it can apply to any type of System of Heterogeneous like x86+ARM+GPU Systems or ARM+GPU Systems or the home team x86+GPUs
1 0 [Posted by: seronx  | Date: 01/19/12 04:08:00 PM]

Marketing is always a fantasy world IME. You never know what will hit people's hot button. Some of the dumbest things are successful and other stuff that should work fails.

AMD doesn't do the best job of marketing IMO but I'm sure they try to do the best they can with the resources they have based on their perception of what will be the most effective. The more revenue you generate the more marketing options that are available to you.
5 3 [Posted by: beenthere  | Date: 01/19/12 05:23:50 PM]

Please tell me this is a joke? They take a simple and catchy word and replace it with one that half people cant pronounce(and the other half cant spell) and doesnt have any real advantage beyond being slightly more descriptive?

Oh dear...
0 0 [Posted by: DIREWOLF75  | Date: 01/20/12 10:01:40 AM]
- collapse thread

My take on the story is the new slogan is primarily for INDUSTRY because AMD is building quite a allegiance with OEMs and ODMs with their APUs. I doubt many consumers know what "Fusion" is either nor do they care.

Due to AMD's limited marketing resources they have found it more effective to cultivate design wins with OEMs than use their limited funds primarily on retail advertising.
4 2 [Posted by: beenthere  | Date: 01/20/12 10:24:36 AM]


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