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While some of the manufacturers of solid-state drives advertize $0.65/per gigabyte price on the new SSDs, Toshiba Corp. believes that it will take time for solid-state storage to become a commodity. To summarize, SSDs are not going to get cheaper than they are today.

"The NAND memory community is continuing to develop new technology which will improve capacity and lower cost per GB in each lithography change. As we move to SSDs based upon 1x nm NAND, we will enable higher capacity and lower cost SSDs. However, there are significant costs required to increase NAND Fab capacity and technical challenges must be overcome to make lithography changes. Because of this, there will continue to be a significant difference between the cost per GB of SSDs and HDDs, said Joel Hagberg: Joel Hagberg, vice president of marketing at Toshiba America, in an interview with X-bit labs.

 

Although the average selling price  of SSDs is impossible to tell, the ASP of hard drives is still much lower than the price of solid-state drives. Apparently, it is not going to get lower soon.

"Even though SSD prices will continue to drop over time, they will not approach the commodity storage range of hard disk drives for a very long time," added Mr. Hagberg.

 

Tags: Toshiba, Samsung, SSD, NAND, Flash

Discussion

Comments currently: 3
Discussion started: 07/22/12 07:46:56 PM
Latest comment: 07/24/12 03:28:03 AM

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1. 
Um...

'Will not reach parity with HDDs' is not equal to not getting cheaper. There is a pretty large disparity there. Also, HDD density will not sit still. On top of that, HDD providers have a lot of leeway in pricing to make themselves an attractive option, NAND drives not-so-much. IOW, this is apples and oranges. One could argue up to 128gb drives are already commodities, just not suitable for replacing HDDs (hence why the later could stay expensive after the flood recovery).

The big question then becomes just that: at what point drives become sensible replacements as the primary (only) internal storage option in a laptop when it is the only computer someone owns. One could argue that is happening as 256GB drives are becoming reasonably priced...or certainly will be as 512GB drives trend downwards at the tail-end of the next cycle.
0 0 [Posted by: turtle  | Date: 07/22/12 07:46:56 PM]
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2. 
As usual another executive is totally wrong.
0 0 [Posted by: beck2448  | Date: 07/23/12 06:58:39 AM]
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3. 
"Even though SSD prices will continue to drop over time, they will not approach the commodity storage range of hard disk drives for a very long time,"

It´s what i´ve said for years. And even with the flood disruption of HDD production, I can still get a 2TB HDD for the price of a 200GB SSD, and a 200GB drive is too small for me anyway, so no SSD for me for a while yet.

And while SSDs are certainly improving, HDDs is as well, even if current pace has been a bit low for the last couple of years (and sadly will probably stay lower than before due to the market consolidations (lets just hope Toshiba´s entry into the desktop HDD market is quick and effective to offset that a bit))..
0 0 [Posted by: DIREWOLF75  | Date: 07/24/12 03:28:03 AM]
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