Bob Feldstein, former vice president of strategic development at Advanced Micro Devices, has left the company and joined its arch-rival Nvidia Corp., where he will be vice president of technology licensing. Mr. Feldstein is the second high-ranking ATI/AMD veteran to leave the company in July.
"During his time with AMD, Bob built a model that positioned our graphics [intellectual property] and [chip] capabilities in new market segments," said Andrew Fox, a spokesman for AMD.
Mr. Feldstein has been considered instrumental in helping AMD expand into new markets and cultivating AMD's relationship with game console makers, such as Microsoft Corp., reports the Wall Street Journal. At present ATI graphics processor power two out of three game consoles, the Xbox 360 and Wii. With the next-generation, it is widely believed that custom AMD Radeon HD graphics processors will be found inside Microsoft Xbox Next, Nintendo Wii U as well as Sony PlayStation 3 "Orbis".
Bob Feldstein decided to leave AMD himself after working at ATI Technologies and AMD for eighteen years. Mr. Feldstein started his career at ATI in 1994 as a vice president of engineering and worked at different positions at the company and then at AMD.
An official for Nvidia said that Mr. Feldstein is "an experienced technology licensing person" that Nvidia hired "to help us think through current and possible future technology licensing projects".
Arun Iyengar, who currently leads AMD's embedded business unit, will inherit Bob Feldstein functions at AMD and will oversee the game console business along with his other duties at the company.