News
 

Bookmark and Share

(1) 

Amazon, the world's largest online store, is reportedly negotiating to acquire Texas Instruments, a leading designer of custom chips for mobile and embedded markets. The move will help Amazon to better compete on the market of media tablets and possibly expand its hardware offerings in general.

Israeli financial newspaper Calcalist reported on Monday that Amazon is in advanced talks to buy Texas Instruments, the company that supplies OMAP system-on-chips for Kindle Fire media tablets. The report said any deal for the smartphone chip business of Texas Instruments Inc (TI) would probably be worth billions of dollars and could make Amazon a direct rival to Apple and Samsung Electronics, which also design their own chips, reports Reuters news-agency.

"With the trend towards more vertical integration, led by Apple, speculation that Amazon is interested in TI's chipset arm is unsurprising," said Ben Wood, head of research CCS Insight.

While potential deal may seem logical, assuming that Amazon plans to expand its hardware lineup to smartphones and other gadgets, the reason to get a large chip company does not seem wise. At present, Amazon only needs one or two chip designer teams to develop one or two SoCs per year, it does not need Texas Instruments and its large product portfolio. At the same time, it is illogical for TI to sell only OMAP business unit as the company recently refocused the division to design solutions for embedded applications.

Amazon and Texas Instruments did not comment on the news-story.

 

Tags: Amazon, TI, Texas Instruments, OMAP, Apple, Samsung, Business

Discussion

Comments currently: 1
Discussion started: 10/18/12 07:31:18 AM
Latest comment: 10/18/12 07:31:18 AM

[1-1]

1. 
Impossible, they only want the OMAP business
0 0 [Posted by: madooo12  | Date: 10/18/12 07:31:18 AM]
Reply

[1-1]

Add your Comment




Related news

Latest News

Thursday, November 6, 2014

6:48 am | LG’s Unique Ultra-Wide Curved 34” Display Finally Hits the Market. LG 34UC97 Available in the U.S. and the U.K.

Wednesday, October 8, 2014

8:52 pm | Lisa Su Appointed as New CEO of Advanced Micro Devices. Rory Read Steps Down, Lisa Su Becomes New CEO of AMD

Thursday, August 28, 2014

12:22 pm | AMD Has No Plans to Reconsider Recommended Prices of Radeon R9 Graphics Cards. AMD Will Not Lower Recommended Prices of Radeon R9 Graphics Solutions

Wednesday, August 27, 2014

9:09 pm | Samsung Begins to Produce 2.13GHz 64GB DDR4 Memory Modules. Samsung Uses TSV DRAMs for 64GB DDR4 RDIMMs

Tuesday, August 26, 2014

6:41 pm | AMD Quietly Reveals Third Iteration of GCN Architecture with Tonga GPU. AMD Unleashes Radeon R9 285 Graphics Cards, Tonga GPU, GCN 1.2 Architecture