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The launch of Microsoft Corp.’s Windows 8 operating system was probably most hyped IT event this year. But customers do not seem to be as enthusiastic as the software developer itself. Apparently, only four million Windows 8 upgrades were sold in the first three days of availability.

“In just the last three days, we have sold four million Windows 8 upgrades. Four million Windows 8 upgrades,” said Steve Ballmer, chief executive officer of Microsoft, during his keynote at Build conference on Tuesday.

Microsoft did a lot to popularize transition to Windows 8 from various operating systems, including those as old as Windows XP. Customers, who bought a qualified Windows 7-based PC can upgrade to Windows 8 Pro for as little as $14.99; end-users with older operating systems can upgrade to Windows 8 Pro online via Windows.com using the Windows 8 Upgrade Assistant for just $39.99 from October 26, 2012, to January 31, 2013; finally, users with older OS can get a Windows 8 Pro upgrade DVD for just $69.99 in retail or online stores.

Unfortunately for the software giant, from hundreds of millions of Windows users on the planet, only four million were enthusiasts enough to upgrade to the new Windows 8 in the first three days after the launch. By contrast, Apple, which has dramatically smaller customer base compared to Microsoft, managed to sell three million Mac OS X “Mountain Lion” upgrades (which only work on Macs released in 2008 or later) in four days.

The world’s largest developer of software claims that those, who buy Windows 8 upgrades today are mostly enthusiasts. Nonetheless, the company has already sold tens of millions of copies to corporate customers, who plan to eventually upgrade to Windows 8.

“The level of embrace from enthusiasts, from people who want to get out there is very, very high. And those are all individual users buying a copy or stores stocking shelves for what they see is the demand. We have sold, additionally, tens of millions of units to our corporate customers who can upgrade when they want to, but have no time pressure to do that anytime soon.

Tags: Microsoft, Windows 8, Windows, Apple, Mac OS, Mountain Lion

Discussion

Comments currently: 8
Discussion started: 10/31/12 06:12:18 PM
Latest comment: 11/05/12 10:00:10 AM
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1. 
Considering Microsoft have a dominate share of the desktop market and offered heavy discounting on upgrades, those are numbers are pretty sad.

Compare with the more expensive Iphone5 did 5 million units in the same time period and Google reporting Android having 1.3 million activations a day.

Only time will tell what kind of sales Windows 8 will have, but I predict it will be much lower then their previous efforts.
2 0 [Posted by: Kyrono  | Date: 10/31/12 06:12:18 PM]
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2. 
And Ballmer also said 10th of millions more sold to OEM's.
1 1 [Posted by: Memristor  | Date: 10/31/12 06:27:35 PM]
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3. 
Too bad that's because WINDOWS 8 sucks. Its hard to use and its too much change for most people. To me Windows 8 IS F**KING UGLY and its unintuitive.
3 4 [Posted by: 123  | Date: 10/31/12 07:15:41 PM]
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4. 
I had to use Classicshell on Windows 7 to make the start menu look the way I want. This same program makes Windows 8 look the way I want and skips Metro on startup. My problem with Windows 8 atm is Ramdisk: like utils arn't working but I can let them off for this seeing it is new.
1 1 [Posted by: Zimanodenea  | Date: 11/01/12 01:01:51 AM]
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- collapse thread

 
RAMDisk is under update for compatibility with Windows 8. Just wait a few weeks and you will have it.
0 1 [Posted by: boyfriend  | Date: 11/01/12 05:26:34 AM]
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5. 
OMG. Are peaople stupid or what? Upgrade from Win7 to Win8 and pay for that? It's a bad joke but obviously it's been sold better than blockbuster movie.

It's a bad thou that Win 8 will completely substitute Win 7 thou.
2 2 [Posted by: OmegaHuman  | Date: 11/01/12 03:31:01 AM]
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6. 
There was so much changed in Vista that very few %age of users adopted it, but later accepted the same thing with optimizations in Windows 7 form. The same is going to happen this time. Windows 8 has been changed much and hence low to medium adoption is expected, while users will surely adopt the METRO in Windows 9.

Personally, I am using Windows 8 since CP. For me, it is fantastic and wonderful OS with lot of optimizations and Ribbon/Metro which truly has optimized my working methodology.
2 3 [Posted by: boyfriend  | Date: 11/01/12 05:24:08 AM]
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7. 
Much ado about nothing. People rarely buy Windows Upgrades--they buy new hardware instead.
0 0 [Posted by: bluvg  | Date: 11/05/12 10:00:10 AM]
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