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Tami Reller, who leads business and marketing strategy for the Windows business at Microsoft, has shared the first Windows 8 operating system sales results. In about a month time, the software giant sold 40 million licenses on various versions of Windows 8 OS. It is unclear how many licenses were acquired by corporate customers and which licenses are already in use.

“The journey is just beginning, but I am pleased to announce today that we have sold 40 million Windows 8 licenses so far,” said Tami Reller, chief marketing officer and chief financial officer at Microsoft, at the Credit Suisse Technology Conference.

According to Microsoft, Windows 8 is outpacing Windows 7 in terms of upgrades. However, it is unclear how many of the forty million licenses are actually currently in use. In late October Microsoft said that it sold four million Windows 8 copies to consumers as well as tens of millions of units to corporate customers who can upgrade when they want to, but have no time pressure to do that anytime soon.

Unofficial sources last week said that sales of Windows 8 are below Microsoft’s own internal estimates. There were many reasons why Windows 8 did not turn out to be popular from the start, but the main are uncertain economic situation, unfamiliar user interface, confusion between Windows 8 and Windows RT, puzzling lineups of hybrid devices from PC makers and their unclear positioning as well as some other.

Previously Microsoft expected to sell hundreds of millions of Windows 8 copies and upgrades to existing Windows 7 users by the end of 2013. It is unclear whether the company still has such plans.

Tags: Microsoft, Windows 8, Business


Comments currently: 12
Discussion started: 11/27/12 05:44:23 PM
Latest comment: 11/29/12 01:30:55 PM
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They left the door open for anyone (with or without a genuine Win 7 key) to buy Windows 8 for $15. People bought just to have a genuine code, just in case Win8 become important in the future. I guess companies that build PCs bought also in discount a number of keys. PCs and laptops just need to have the latest and greatest(lol) in specs. In other words 8 is bigger than 7 and helps sales.

I am afraid that Microsoft only bought time(before everyone starts asking for a Win9) and numbers(sales). They avoided another Vista fiasco from day 1, but for how long?
0 0 [Posted by: john_gre  | Date: 11/27/12 05:44:23 PM]

Windows 8 is great its overall very in line with windows 7

But overall if it wasnt for clasic shell Free start bar add on i would probably still be using windows 7..

Hate metro
1 1 [Posted by: vid_ghost  | Date: 11/27/12 06:09:14 PM]

show the post
0 3 [Posted by: tedstoy  | Date: 11/27/12 09:07:14 PM]

I'm curious if they will try to keep forcing the stupid Metro and Appstore on people.
I don't really care what limitations my phone has, since anything I can do beyond making calls is a gift, but freedom on my computer is a basic expectation. Anybody who thinks has the power to force his or her financial interest on me can do a favour...
0 0 [Posted by: Martian  | Date: 11/27/12 09:20:28 PM]

show the post
0 3 [Posted by: JanGozi  | Date: 11/28/12 02:40:58 AM]
- collapse thread

Yeah, with linux/mac is would have never happened.
0 1 [Posted by: eltoro200  | Date: 11/28/12 07:21:01 AM]

Maybe pure marketing bs . The real presence in internet is more lower, about 15-21 millions PC and the market share is lower than Windows 7 in the same time of the product life , about 1.46 % against 4.85 % of presence in internet
1 0 [Posted by: jonelo  | Date: 11/28/12 03:43:50 AM]

I'd rather like to know some figures about their app store....
0 0 [Posted by: Marburg U  | Date: 11/28/12 05:50:03 AM]

Funny they failed to mention that Windows 8 is slow in sales, MS fired the head guy of the development team for Windows 8 recently and the Windows division is actually forcasted to lose money in Q1 of 2013.
1 0 [Posted by: SteelCity1981  | Date: 11/28/12 06:34:37 AM]

I assume that the "loophole" which allows anyone with a valid Windows 7 key to purchase a Windows 8 Pro license for $14.99 (directly from MS), has a lot to do with this sales growth.
All you have to do is to claim that you've purchased a brand computer with Windows 7 in the last 6 months (after June 2nd).
They don't request any proof that the computer was indeed purchased at that date and not before.
I've already purchased 3 licenses, and plan to purchase more for the whole family
1 1 [Posted by: eltoro200  | Date: 11/28/12 07:19:34 AM]

These are OEM licenses that their large (Dell, HP, Lenovo, etc) PC manufacturers are committed to purchasing under their ongoing agreements.

It's not like it is the hottest consumer OS. Most people that receive a computer for christmas or other gift will scratch it and load Windows 7.
0 0 [Posted by: fdunn  | Date: 11/28/12 07:46:29 AM]

About this topic

"According to NPD, since the launch date, Windows 8 has captured about 58 percent of Windows computing device unit sales. In the like four-week period after the launch of Windows 7 in 2009, Windows 7 made up 83 percent of Windows computing device sales, according to the firm."

"According to the NPD Group, since the Oct. 26 launch of Windows 8, U.S. sales of consumer Windows PC and tablets—including the Microsoft Surface tab—have fallen 21 percent versus the same period of last year. "

0 0 [Posted by: jonelo  | Date: 11/29/12 01:30:55 PM]


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