News
 

Bookmark and Share

(1) 

Google, the world’s largest search engine and advertising broker, plans to establish a retail chain in the United States to improve sales of gadgets powered by its software. The chain will compete primarily against Apple and Microsoft retail stores, but the question is what exactly Google will sell there, considering the fact that its own hardware offerings are scarce, whereas Android ecosystem is just too broad.

As sales of consumer electronics is rapidly migrating to the Internet and the traditional retail stores are losing ground, it becomes increasingly hard to take a look on actual devices before purchase. While technically savvy buyers usually read product reviews before ordering, many consumers still want to check devices themselves. So, a lot of people visit Apple stores, where it is possible to try notebooks, tablets and other products before buying them. As a result, Apple is gaining market share, particularly in the U.S., something that makes Google and Microsoft worry.

In a bid to offer alternative to Apple’s stores, Microsoft started to open its own shops in the U.S. several years ago. According to the Wall Street Journal, Google is now also looking forward to establish its own retail chain.

Google acquired Motorola Mobility last year to boost its hardware development efforts. Nonetheless, the latest breed of Google’s premium smartphones and tablets were developed and built by Asustek Computer, LG Electronics and Samsung Electronics. Google itself is working on numerous hardware projects, including famous Google Glass augmented reality gadget. All-in-all, everything points to rather serious hardware-related plans at Google.

With own retail stores, Google will be able to explain end-users how to take advantage of Android-based devices, Chrome-powered notebooks as well as Google Glass wearable computing device. However, considering the fact that Google’s ecosystem is much broader than Google’s own-brand hardware offerings, it remains to be seen how Google plans to organize its retail sales. Selling only own-brand hardware will probably anger Android partners as the OS developer will compete against them. But putting too many devices on the shelves of retail stores will make customer choice more complicated.

Google did not comment on the news-story.

Tags: Google, Android, Chrome, Business, Samsung, Apple, ASUS, Galaxy, Galaxy Tab, Nexus, LG, LG Electronics, Google Glass

Discussion

Comments currently: 1
Discussion started: 02/21/13 05:09:44 AM
Latest comment: 02/21/13 05:09:44 AM

[1-1]

1. 
As long as I can go ogle the staff.
0 0 [Posted by: linuxlowdown  | Date: 02/21/13 05:09:44 AM]
Reply

[1-1]

Add your Comment




Related news

Latest News

Monday, April 14, 2014

8:23 am | Microsoft Vows to Release Xbox 360 Emulator for Xbox One. Microsoft Xbox One May Gain Compatibility with Xbox 360 Games

Tuesday, April 1, 2014

10:39 am | Microsoft Reveals Kinect for Windows v2 Hardware. Launch of New Kinect for Windows Approaches

Tuesday, March 25, 2014

1:57 pm | Facebook to Acquire Virtual Reality Pioneer, Oculus VR. Facebook Considers Virtual Reality as Next-Gen Social Platform

1:35 pm | Intel Acquires Maker of Wearable Computing Devices. Basis Science Becomes Fully-Owned Subsidiary of Intel

Monday, March 24, 2014

10:53 pm | Global UHD TV Shipments Total 1.6 Million Units in 2013 – Analysts. China Ahead of the Whole World with 4K TV Adoption

10:40 pm | Crytek to Adopt AMD Mantle Mantle API for CryEngine. Leading Game Developer Adopts AMD Mantle

9:08 pm | Microsoft Unleashes DirectX 12: One API for PCs, Mobile Gadgets and Xbox One. Microsoft Promises Increased Performance, New Features with DirectX 12

3:33 pm | PowerVR Wizard: Imagination Reveals World’s First Ray-Tracing GPU IP for Mobile Devices. Imagination Technologies Brings Ray-Tracing, Hybrid Rendering Modes to Smartphones and Tablets

2:00 pm | Nokia Now Expects to Close Deal with Microsoft in Q2. Sale of Nokia’s Division to Close Next Month