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Just days after taking the lead at Intel Corp., Brian Krzanich began to restructure the company in a bid to improve its presence on the market of mobile gadgets and lower the dependence on the PC microprocessor market. The chief exec announced internally that it will supervise various products group personally in a bit to speed up the decision making process.

"As your CEO I am committed to making quick, informed decisions. I am committed to being bolder, moving faster, and accepting that this means changes will be made knowing that we will listen, learn and then make adjustments in order to keep pace with a rapidly changing industry. Our business faces significant challenges, and we simply must continue to execute while finalizing our future strategy,” said Mr. Krzanich in his letter to employees, which was partly republished by Reuters news-agency.

Intel’s three main product groups – the PC client group, mobile communications and data center unit – that previously reported to Intel architecture group chief Dadi Perlmutter – now report directly to Brian Krzanich. It is believed that by applying more hands on approach by the chief executive himself, Intel’s products will get more competitive.

Separately, Intel formed a new unit called “new devices group”, which will be headed by Mike Bell and which will address the markets that are yet to emerge with new products. After being unable to respond to demand for smartphone and tablet application processors, Intel will now try to create chips for devices that do not exist yet.

"The new devices organization is responsible for rapidly turning brilliant technical and business model innovations into products that shape and lead markets," Mr. Krzanich said in the email.

Renee James, the president of Intel, will handle manufacturing operations of Intel as well as will oversee some other things like security technologies. The new chief executive of Intel has also made a number of less significant appointments.

Tags: Intel, Business

Discussion

Comments currently: 6
Discussion started: 05/22/13 07:20:13 PM
Latest comment: 05/24/13 07:17:01 AM
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1. 
"lower the dependence on the PC microprocessor "

Now AMD has a chance to improve its processor performance on PC
1 1 [Posted by: xentar  | Date: 05/22/13 07:20:13 PM]
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2. 
Now that I have reverted to Win7 I understand why the PC CPU sales have fallen. It was the O/S at fault. Never again will CPU manufactures back one O/S or software Co. This is the biggest lesson that Intel and all PC bits and pieces manufactures have been taught a lesson the hard way. Diversity is the way to go and to be Software and O/S agnostic.
2 1 [Posted by: tedstoy  | Date: 05/22/13 09:16:46 PM]
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- collapse thread

 
Tedstoy, as much as I would like to agree with you, I think there is too much politics involved. I could imagine if AMD allowed Linux on Jaguar cores then Microsoft would play dirty or favourites with its Intel. All these companies have sociopaths at the top.
2 1 [Posted by: linuxlowdown  | Date: 05/23/13 02:30:23 AM]
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3. 
It's the graphics, Intel, and the graphics drivers, poorly written graphics drivers can ruin the user experience with even the best GPU hardware, let alone Intel's GPUs! It is also the graphics driver updates, users of Intel HD graphics products should not be left to the mercy of laptop/desktop OEMs, for Intel HD graphics driver updates! The total lack of Graphics Driver updates, from some laptop/desktop OEM's can and does render that laptop/desktop totally useless for gaming, and some graphics programs as well! If Intel builds a GPU, then Intel needs to maintain and update the software that drives the GPU!
1 0 [Posted by: BigChiefRunAmok  | Date: 05/23/13 07:57:53 AM]
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4. 
Intel is following AMD - again into emerging markets but Intel is at least a year behind. I agree that Intel and Nvidia both have sociopaths as CEOs.
0 0 [Posted by: beenthere  | Date: 05/23/13 08:12:25 AM]
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5. 
finally intel is in right direction but there r lot of competition like nvidia and whole HSA foundation
5 0 [Posted by: mudi1  | Date: 05/24/13 07:17:01 AM]
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