Apple has hired Paul Deneve, chief executive officer of Yves Saint Laurent Group, to work on special projects. What exactly he will be doing at Apple is a complete mystery at this point. Mr. Deneve has been working in the fashion industry for over fifteen years now, but previously he used to work at Apple in Europe.
“We are thrilled to welcome Paul Deneve to Apple. He will be working on special projects as a vice president reporting directly to Tim Cook,” a statement by Apple .
Mr. Deneve will not necessarily work on Apple’s retail stores or some current products, but it looks like Apple may be prepping something completely different than it has been offering so far. After Paul Deneve left position of sales and marketing manager of Apple in 1997, he worked as managing director, president or CEO at Courreges, Nina Ricci, Lanvin and YSL, so he knows how to market premium-priced products.
Apple is believed to be working on various wearable computing devices, including smart wrist watch. Given the fact that the look of wearable gadgets has to be different compared to design of current Apple products, Mr. Deneve may be responsible for creation a group that will design and produce such devices.
Francesca Bellettini will be Yves St Laurent’s new CEO after Deneve’s departure to “take up a new career opportunity in the high tech industry,” the company said in a statement.