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In the recent years Apple has been able to improve sales of its Macintosh personal computers despite of generally soft PC market. Unfortunately, in the recent quarters that winning spree ended and now sales of Macs are stagnating. In an attempt to revive sales of its desktops, Apple is reportedly working on low-cost iMac all-in-one due to be launched in 2014.

Analyst Ming-Chi Kuo with KGI Securities, who has a good track record in predicting future Apple products, has revealed during the weekend that Apple “will get more aggressive on pricing its all-in-one iMac desktop in 2014” and will even release a budget version of the AIO PCs next year, reports Apple Insider web-site.

At present the details about the inexpensive version of Apple iMac are uncertain, but it is natural to expect it to use a more affordable microprocessor, less advanced solid-state storage system, lack discrete graphics processor and some other features. The iMac will still likely retain 21.5” display and rich software bundle. In fact, Apple may continue to sell this year’s iMac 21.5” at a discount price after it releases next-gen AIO desktops, or simply install next year’s Pentium or Celeron microprocessors into low-cost iMacs.

It is logical for Apple to try offering a low-cost iMac since nowadays there are a lot of new Apple users who are not used to the company’s high price-tags on the personal computers, but who already utilize iPads or iPhones. Addressing new market segments for Apple is a way to boost sales, which is something that investors expect from Tim Cook and the management team.

Modern microprocessors and personal computers can offer comfortable levels of performance even at affordable price points. Therefore, an inexpensive iMac will not need to sacrifice speed or capabilities in favour of the price.

Apple did not comment on the news-story.

Tags: Apple, iMac, Intel, Core, Celeron, Pentium, Mac, Macintosh

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