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ALi: Veering Away from Mainboard Chipsets. [04/29/2002 10:16 PM]
by Anna Filatova
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Having suffered a total fiasco in the desktop chipsets market, ALi Company keeps moving to the multimedia chipsets and controllers business (such as IDE-to-USB controllers, for instance). Actually, they feel quite alright about it: the total margin in the first calendar quarter of the year 2002 made 38% (the major parameter of the business profitability) while the sales reached 1.47 billion Taiwanese dollars ($42.26 million), as we read over here.

It is remarkable how this profit got split between different market segments: the share of “non-system” chipsets has already reached 51% having left only 49% to ALi’s former major. Moreover, if we consider system chipsets only, we will see that 82% of the profits were obtained from the notebook solutions, and only 18% from the desktop solutions. By the way, most mobile chipsets sold this quarter were intended for Pentium III/Celeron processors. Pentium 4-M chipset from ALi hasn’t yet become very widely spread.

The company is going to keep reducing the share of system chipsets later as well. For example, in the second half of this year it should drop down to 40%.

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