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In spite of the chipset manufacturers actively supporting of PC2700 DDR SDRAM, the leading memory makers assume that this standard will reach the mass scale at best in 2003. For example, the plans of Nanya Technology (today’s leader in DDR SDRAM shipments) go that by the end of this year DDR SDRAM won’t exceed 6-7% of its shipping quantities. Samsung (the current No1 at the memory market) says 10%, Micron (No2) – 5%, Hynix (No3) – 5% again, Elpida – the same 5%.

All in all, these expectations seem pretty logical for the following reasons:

  • You see, PC2100 (the predecessor of PC2700) has shortly started its intervention to the mass market.
  • Up-to-date platforms do not need PC2700 bandwidth that urgently. It is nearly useless with Athlon platforms (the bus bandwidth is 2128MB/sec), and most Pentium 4 platforms will be equipped with dual-channel PC2100 (4.2GB/sec memory and 533MHz QP bus) but not with single-channel PC2700 (2.7GB/sec).
As for the high price, we don’t think it will be a predicament for PC2700, because not only DDR SDRAM, but also PC133 SDRAM gets more expensive. The price for PC133 SDRAM will increase even more rapidly because of its gradual push-away from the market.
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