Intel and Microsoft Drive PC Technologies into Living Room

Industry Giants Propagandize "Digital Lifestyle"

by Anton Shilov
11/07/2004 | 07:28 AM

Intel Corp. and Microsoft Corp. are announced they are holding the first joint consumer campaign to showcase the benefits of an emerging digital lifestyle. The integrated campaign, featuring two leading technology brands, consists of television, print, cinema and online advertising, as well as “experience zones” that provide consumers with a hands-on opportunity to try Intel and Microsoft’s digital entertainment technologies.

 

Consumer purchases of electronics, such as digital cameras, personal media players, CD/DVD players, digital TVs and personal video recorders, are estimated to reach a record $101 billion this year, according to the Consumer Electronics Association’s US Consumer Electronics Sales & Forecasts. As the market for digital devices continues to grow, Intel and Microsoft are demonstrating a joint vision of the new “digital home” where various devices are interconnected and consumers experience digital entertainment in new and exciting ways.

To highlight the benefits of this emerging digital lifestyle, Intel and Microsoft will deliver a multifaceted consumer campaign that launches on the 7th November and titled “Digital Joy”; the campaign includes TV ads that highlight how families can use today’s high-powered PCs based on the Intel’s Pentium 4 chips and Microsoft Windows XP Media Center Edition 2005 to deliver the digital entertainment experience.

Typical Intel-Microsoft setups for living rooms will offer capabilities such as viewing premium movie clips, listening to their favorite songs or albums, and recording, pausing and rewinding TV. The PC delivers this digital content through a simple interface and a remote control.

Intel and Microsoft will also tip customers when and where to buy PCs aimed at living rooms for more affordable pricing.