Dell to Expand Collaboration with AMD – Chief Executive

Dell Tips More Systems with AMD Inside

by Anton Shilov
07/29/2006 | 01:17 AM

The global largest maker of personal computers, Dell Inc., said in an interview that it will expand its relationship with Advanced Micro Devices in future, tipping possible mainstream server, desktop and mobile computers with AMD’s chips inside.

 

“The Dell-AMD relationship will expand,” said Kevin Rollins, chief executive of Dell in an interview with Statesman news-paper in Austin, Texas.

Earlier this year Dell said that it would use new AMD Opteron processors in its multiprocessor servers by the end of the year. This time the high-ranking executive at Dell declined to say in which directions the collaboration will expand, as Dell can start using the Opteron chips in its mainstream servers, or offer desktops or laptops running Athlon 64 or Turion 64 central processing units (CPUs). Additionally, Dell may expand the relationship via its subsidiary Alienware by offering certain new products.

The majority of industry analysts agree that advantages of AMD processors over Intel chips can be noted primarily in servers and desktops, as AMD Opteron architecture has somewhat better scalability when it comes to multiprocessor systems, whereas performance-demanding desktop applications can take a lot of advantage of integrated memory controller in the AMD Athlon 64 chips. Nevertheless, the latest Core 2 Duo processors from Intel manage to outperform the majority of AMD offerings, which makes the possibility of Dell’s integration of those chips into its desktops not obvious from performance point of view.

Market rumours had been suggesting that Dell was preparing to release desktop and mobile computers for some time now, but that was before the launch of the Intel Core 2 Duo and the world’s biggest computer supplier could have reconsidered its plans.

It is also uncertain when the relationship may see expansion.